Senior Manager Business Insights

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

As the leader of the Data & Insights function for the defined Cluster / Key Account, this role is to set the strategy of how & where the Insights team should focus their efforts across reporting and the extraction of actionable insights from data. This role will be expected to utilise strong technical skillsets (Excel & PowerBI), alongside excellent analytical abilities, commercial acumen and communication skills, to provoke & influence decision making amongst peers and senior stakeholder – With the ultimate objective of accelerating Net Sales, Sell-out & Market Share, this role is a critical pivot point between sell-in and sell-out, to ensure supply is closely aligned with consumer demand.

RESPONSIBILITIES

• Serve as a lead point of contact for all topics relating to insight generation, data reporting & analytics amongst stakeholder across the business for the defined accounts.
• Act as a key stakeholder to business leaders, to provoke, collaborate & influence decision making – Combining data driven analysis (Self created, and via your team) & your strong ability to communicate said analysis to create positive impact.
• Utilise your strong leadership to ensure an efficient and effective deployment of team resources across a large group of accounts / stakeholders. Ensuring your team & wider stakeholders are clear on SLA’s and these are being maintained / respected.
• Liaise directly with the Business Reporting function to ensure fit for purpose reporting is being created based on business needs, with fair SLA’s agreed and maintained.
• Be a strong advocate, and active driving force towards the automation of reporting (Via PowerBI)
• Lead a team who own, the facilitation of a weekly trade for the relevant key accounts, focused on providing meaningful & actionable insights to key stakeholders
• Lead the creation of regular sell-out (To consumer) forecasting, market share modelling & scenario planning. Utilising the output to influence net sales (to retailer) planning, driving a demand led approach, and healthy inventory positions.
• Pro-actively identify net sales risks / opportunities, and execute deep dive analysis to support & influence business decision making via clear communication to senior stakeholders.
• Strong & pro-active contribution, in a leading data & insights capacity, to wider total marketplace projects at a category level (Category ‘World Cups’)
• Engage directly with external partners (alongside sales counter parts), during key selling milestones and commercial reviews. Using Data, insights and analysis to drive joint business planning / alignment, execute opportunities and mitigate risks.
• Provide directly, or actively support your team in the creation of, product assortment driven analysis to support each individual account in go to market milestones.
• Foster a culture of high performance across direct reports and wider teams – with accuracy, prioritization and actionable insight generation as key competencies. Ensuring all performance management milestones are executed to a high level, exceptional results are recognised and underperformance is addressed effectively.
• Key focus on talent identification, development and coaching, to enable the next generation of insights leaders.
• Actively collaborate with local & European peers, across different accounts & functions to drive synergies & best practise.

KEY RELATIONSHIPS

• Senior Commercial Leads (Accounts / Channel)
• Individual account sales teams
• Key Account / UK / EU Insights teams
• Account DPC teams (Digital Partner Commerce)
• Key Back office functions (Finance / Supply Chain / Demand Planning / Account operations)
• Category / Go-to-market teams
• Key marketplace leads (‘World cups’)

KNOWLEDGE, SKILLS AND ABILITIES

• Strategic, ‘big picture’ thinker, with outstanding analytical skills, commercial acumen & critical thinking ability
• Great communicator, with proven ability to influence senior stakeholders using data driven insights
• Experienced people manager with a track record of leading & developing high performing teams
• Solution oriented, with a focus on results.
• High level of interest and experience in dealing with large data sets & proactively modelling / deriving insights from said data.
• Advanced excel skills, and extensive experience in spreadsheet analysis.
• Experience creating and manipulating dashboard visualisation tools (PowerBI current adidas option) preferred. Otherwise a keen interest in this field and a desire to learn.
• Strong growth mindset, with a track record of active development and desire to continue progressing.
• Highly motivated self-starter, with excellent planning and organisation skills. Including ability to self-prioritise individual workload and direct team focuses, especially when working under pressure and against deadlines.
• Comfortable with working in an international environment
• Fluent English is necessary

REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS

• University degree is preferred
• Extensive professional experience in a business insights or equivalent function which consistently uses data & insights to drive business success.
• Prior people management experience / leading a team to high performance
• Mindset: Curious, Questioning, agile, pro-active & action oriented
• Experience in working with within the sporting goods / fashion retail industry is preferred.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

CORE BEHAVIORS

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.