Manager Brand Activation

Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices are centres of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

You’ll be joining our Stockport Head office, home to 18 showrooms, our Conference Centre, staff Wellness Hub, a truly state-of-the-art gym, an indoor astroturf pitch, chat boxes & creative corners. Our Stockport team consists of over 350 adidas employees, working across Brand, Sports Marketing, Marketing Activations, Visual Merchandising, Sales, Account Operations, Finance, HR & many more.

What you’ll do:

The Brand Activation Manager will assume a pivotal role in advancing business growth while bolstering brand health key performance indicators within JD Sports. Collaborating closely with key stakeholders, this position will develop, implement, and oversee account marketing strategies and activation plans to achieve significant outcomes in alignment with adidas' strategic directives. The role necessitates robust marketing acumen coupled with adept interpersonal skills to effectively manage relationships across diverse stakeholder cohorts, including North, European, and Global teams, external agencies, and JD Sports.

An integral part of JD Sports activation strategy is the execution of key strategic priorities across European markets, with a strong focus on France. This role is responsible for driving impactful campaigns that enhance adidas brand visibility and market share across Europe. The successful candidate will lead the briefing and execution of bespoke campaigns across multiple channels and touchpoints, including Retail, Events, Out-of-Home, Influencers, and Social. You must be adept at delivering integrated campaigns that land with impact while ensuring seamless consistency across key channels. Strong collaboration with local brand teams is essential to ensure seamless implementation of global strategies, maintaining best practices at every stage. Additionally, identifying actionable consumer trends and insights—both within France and across the broader EU market—will be critical in driving market share growth and increasing sales across European territories.

Skills you’ll need:

• Previous experience in Account Marketing or Brand Marketing.
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global).
• Highly collaborative with strong communication skills.
• High influencing skills and ability to make fact-based decisions.
• Ability to work effectively within a team environment and under pressure.
• Fluent in French (advantageous).

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments. To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

• Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and world-class gym facilities on-site at Manchester HQ or Gym contributions for our London colleagues.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.