Flagship Visual Merchandiser Expert, adidas LDN Flagship Store, Oxford St.

Department : Own Retail

GSMS Grade: P2

Cost Center/Budget and/or Revenue Responsibility : none

Purpose & Overall Relevance for the Organisation:

Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective execution of the European visual merchandising direction in assigned store/stores, whilst landing Brand strategy & North Europe gameplan.

Key Responsibilities:

Communication:

Regular documented feedback of VM in store to VMM/SVMM and Europe VM stakeholders to support North deliverables.

Cascade information given by VMM/SVMM to SM and Store staff through training and meetings.

• Ownership of communication regarding ground floor campaign planning & execution, and highlighting support needs cross-functionally.

Participate in team meetings and team huddle to understand needs and give feedback to the VMM/SVMM regarding store requests.

Drive layout decisions - bubble and micro plans developed and implemented as agreed

Ensure store complies with European standards and guidelines to provide a brand shopping experience to all consumers

Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication

In charge of creating clear Shop-In-Shop’s to emphasize category presentation

Responsible for ordering and ensuring correct use and positioning of In-Store communication Tools

Dress in-store mannequins and place props correctly

Apply and maintain Brand Retail and VM Standards

Monthly submission on VM Compliance tool including taking and uploading pictures into the system

Provide commercial feedback of implemented VM including Space vs Sales analysis

Implementation and evidence of flawless execution on Marketing activities aligned with marketing department.

• Competitor analysis ensuring marketplace, localisation, consumer insights & trends are being considered.

Equipment control

Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.

Manage fixtures with care to avoid damages.

VM Development

Attendance to VM team meetings

Quarterly showroom set up support if requested.

Involvement in development opportunities as requested by VMM/SVMM

VM Hours

Basic Hours (40hours) to be completed across Mon-Sat (Sat shift on rotation), 5 days per week / 7am general start time, 6am starts required around business needs.

Hours to be fully flexible in-line with campaign launches, overnight shifts, localised reactivity, planned layout changes and out of store opportunities.

KPIs:

Commercial return

Instore standards & compliance

Key relationships

Ambassador for VM, advocating the department across all channels

Key Relationships:

VM team

Store Team

Customers

Knowledge, Skills and Abilities :

Fluency in English

Good numeracy, literacy, verbal and written communication skills

Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

Secondary education or equivalent professional experience

1 year dedicated VM experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.