Visual Merchandiser Expert | BFS LDN Ground Campaign Floor
Department: Own Retail
Direct Reporting Line: BFS LDN Visual Merchandising Manager
GSMS Grade: P2
Cost Center/Budget and/or Revenue Responsibility: none
Purpose & Overall Relevance for the Organisation:
Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective execution of the European visual merchandising direction in assigned store/stores, whilst landing Brand strategy & North Europe gameplan.
Key Responsibilities:
Communication:
- Regular documented feedback of VM in store to VMM/SVMM and Europe VM stakeholders to support North deliverables.
- Cascade information given by VMM/SVMM to SM and Store staff through training and meetings.
- Ownership of communication regarding ground floor campaign planning & execution, and highlighting support needs cross-functionally.
- Participate in team meetings and team huddle to understand needs and give feedback to the VMM/SVMM regarding store requests.
Merchandising Display:
- Drive layout decisions - bubble and micro plans developed and implemented as agreed
- Ensure store complies with European standards and guidelines to provide a brand shopping experience to all consumers
- Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
- In charge of creating clear Shop-In-Shop's to emphasize category presentation
- Responsible for ordering and ensuring correct use and positioning of In-Store communication Tools
- Dress in-store mannequins and place props correctly
- Apply and maintain Brand Retail and VM Standards
- Monthly submission on VM Compliance tool including taking and uploading pictures into the system
- Provide commercial feedback of implemented VM including Space vs Sales analysis
- Implementation and evidence of flawless execution on Marketing activities aligned with marketing department.
- Competitor analysis ensuring marketplace, localisation, consumer insights & trends are being considered.
Equipment control
- Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.
- Manage fixtures with care to avoid damages.
VM Development
- Attendance to VM team meetings
- Quarterly showroom set up support if requested.
- Involvement in development opportunities as requested by VMM/SVMM
VM Hours
- Basic Hours (40hours) to be completed across Mon-Sat (Sat shift on rotation), 5 days per week / 7am general start time, 6am starts required around business needs.
- Hours to be fully flexible in-line with campaign launches, overnight shifts, localised reactivity, planned layout changes and out of store opportunities.
KPIs:
- Commercial return
- Instore standards & compliance
- Key relationships
- Ambassador for VM, advocating the department across all channels
Key Relationships:
- Visual Merchandising Manager / Senior Visual Merchandising Manager
- VM team
- Retail Senior Leadership Team
- Store Team
- Customers
Knowledge, Skills and Abilities:
- Good IT skills (Word, Outlook, Excel, PowerPoint)
- Fluency in English
- Good numeracy, literacy, verbal and written communication skills
- Geographical mobility across the cluster
Requisite Education and Experience / Minimum Qualifications:
- Secondary education or equivalent professional experience
- 1 year dedicated VM experience
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Flagship Visual Merchandiser Expert, Adidas Ldn Flagship Store, Oxford St employer: Adidas
At adidas, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity, equity, and inclusion. Our Stockroom Sales Consultants benefit from competitive compensation, extensive training opportunities, and a supportive team environment that encourages personal and professional growth. Located in a modern retail setting, employees enjoy unique perks such as discounts on products and the chance to be part of a brand that inspires change through sport.
