SENIOR SALES CONSULTANT - BIRMINGHAM NEW STORE OPENING - RESORTS WORLD

adidas | New Store Opening | Resorts World Birmingham

Take your next step with adidas.

At adidas, we believe sport has the power to change lives. For more than 75 years, we've created innovative products, inspired generations of athletes and creators, and built a culture where people are at the heart of everything we do.

We're now opening a brand-new store at Resorts World Birmingham and are looking for passionate, driven, and experienced Senior Sales Consultants to join our founding team.

This is the perfect opportunity for someone who loves retail, thrives on delivering exceptional customer experiences, and is ready to take on more responsibility by inspiring and supporting those around them.

As a Senior Sales Consultant, you'll be more than a sales expert. You'll be a role model on the shop floor, helping drive performance, coaching teammates, and bringing the adidas brand to life every day.

If you're passionate about sport, fashion, people, and leadership, we'd love to hear from you.

What you'll do:

As a Senior Sales Consultant, you'll play a key role in delivering an exceptional consumer experience while helping the wider team achieve store goals.

You will:

• Deliver world-class customer service and create memorable experiences for every consumer




• Lead by example on the shop floor, demonstrating exceptional selling and service skills




• Drive sales performance by identifying opportunities and supporting the team to achieve store targets




• Act as a brand ambassador, bringing the adidas values and culture to life through every interaction




• Coach, support, and motivate team members to deliver their best performance




• Share product knowledge and best practice to help develop colleagues and strengthen team capability




• Support with deliveries, replenishment, merchandising, and maintaining excellent store standards




• Create a safe, inclusive, and welcoming environment where everyone feels valued and respected




• Take ownership of your own development through training, feedback, and continuous learning




• Work collaboratively with the leadership team to deliver an outstanding store experience

A Day in the Life

Every day at adidas is different, but here's what your day could look like:

Start with Purpose

Begin your shift with a team huddle, discussing store priorities, key product launches, and daily targets. Share ideas, celebrate successes, and help energise the team for the day ahead.

Inspire Through Service

Spend time connecting with consumers, understanding their needs, and helping them find products that match their goals, whether that's performance, lifestyle, or self-expression.

Lead by Example

Support newer team members on the shop floor, sharing your experience, coaching selling techniques, and helping create confidence across the team.

Drive Results Together

Identify opportunities to maximise sales, support key campaigns, and contribute to creating an exciting, engaging shopping experience for every visitor.

Keep Operations Running Smoothly

Assist with replenishment, product availability, and maintaining a premium store environment so customers can always shop with ease.

Learn and Grow

Take advantage of training opportunities, develop your leadership skills, and prepare yourself for future career progression within adidas.

Who you are:

• Experienced in retail, ideally within sports, fashion, lifestyle, or a customer-focused environment




• Passionate about delivering exceptional customer service




• A confident communicator who enjoys engaging with people and building relationships




• A natural role model who inspires positive behaviours and supports team success




• Commercially aware with an understanding of sales targets, KPIs, and store performance




• Proactive, resilient, and eager to learn and develop




• A collaborative team player who thrives in a fast-paced environment




• Passionate about sport, fashion, and the adidas brand

At adidas, we invest in our people and create opportunities for them to grow, succeed, and build meaningful careers.

We offer:

• Competitive salary and bonus opportunities




• Free uniform allocation twice per year




• Industry-leading product, service, and leadership training




• Career opportunities across retail, corporate functions, and distribution centres




• A diverse, inclusive, and supportive working environment




• The opportunity to join a brand-new store opening and help shape its culture from day one




• The chance to work for one of the world's most recognised sports brands

Ready to take the lead?

If you're looking for an opportunity to grow your retail career, inspire others, and play a key role in a brand-new adidas store opening, we'd love to hear from you.

Join us at adidas Resorts World Birmingham and help create unforgettable experiences for our consumers while taking the next step in your own journey.

#ItStartsWithYou

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..




• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.




• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.




• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.




• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.




• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.