adidas Group

About adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a wide range of products that cater to athletes and sports enthusiasts alike. Founded in Germany in 1949, the company has established itself as a symbol of innovation and performance in sportswear.

With a commitment to sustainability, adidas aims to create products that not only enhance athletic performance but also minimize environmental impact. The company’s core activities include designing, manufacturing, and marketing footwear, apparel, and accessories for various sports and lifestyle segments.

• Innovation: adidas invests heavily in research and development to bring cutting-edge technology to its products, ensuring that athletes have the best tools to succeed.
• Sustainability: The brand is dedicated to reducing its carbon footprint and has implemented numerous initiatives to promote eco-friendly practices across its supply chain.
• Community Engagement: adidas actively engages with local communities through sports programs and initiatives that encourage physical activity and healthy living.

Headquartered in Herzogenaurach, Germany, the adidas Group operates globally, with a strong presence in the UK market. The company’s vision is to be the best sports company in the world, inspiring athletes and consumers to push their limits and achieve their goals.

Through strategic partnerships and collaborations, adidas continues to expand its influence in the sports industry, making it a preferred choice for athletes at all levels. The brand’s iconic three-stripe logo is recognized worldwide, symbolizing quality, performance, and style.