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- Tasks: Manage and grow B2B customer accounts in Birmingham and the Midlands.
- Company: Join ADI Global Distribution, a leader in electronic security and AV products.
- Benefits: Competitive salary, commission, car allowance, and comprehensive training.
- Other info: Enjoy a supportive culture focused on innovation and performance.
- Why this job: Make an impact in a dynamic industry while building lasting relationships.
- Qualifications: Experience in field sales or B2B account management is essential.
The predicted salary is between 40000 - 50000 ÂŁ per year.
ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.
We are now seeking a high‑performing Field Area Sales Account Manager to retain, grow and win B2B trade customers across Birmingham and the wider Midlands region, supporting key territories including West Midlands, and surrounding central UK installer markets. This opportunity suits an experienced Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, ideally from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or related industries.
- Customer Relationship Management
- Manage, retain and grow revenue across a defined field sales territory covering Poole and Dorset.
- Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
- Act as the trusted advisor and primary point of contact for assigned customer accounts.
- Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
- New Business Development
- Identify, prospect and onboard new B2B customers across the South Coast territory.
- Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
- Increase share of wallet within existing accounts through consultative, solution‑focused selling.
- Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
- Sales Execution & Campaign Management
- Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
- Convert campaign activity into qualified pipeline and measurable revenue growth.
- Maintain accurate opportunity tracking, forecasts and reporting via CRM.
- Deliver consistent performance against sales targets, KPIs and growth plans.
- Events & Market Engagement
- Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events across the South Coast.
- Deliver product demonstrations and technical presentations to customers and prospective partners.
- Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
- Product & Market Knowledge
- Develop in‑depth knowledge of ADI and Resideo product portfolios, solutions and services.
- Stay informed on market trends, competitor activity and emerging technologies.
- Participate in technical, sales and product training to support professional growth.
- Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
YOU MUST HAVE
- Proven experience in field sales, territory management or B2B account management.
- Strong communication, negotiation and relationship‑building skills.
- A proactive, well‑organised approach with the ability to manage your territory autonomously.
- Confidence working in a target‑driven, customer‑facing environment.
- Full UK driving licence and flexibility to travel across Dorset and the South Coast.
WE VALUE
- Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
- Solid understanding of sales fundamentals, pipeline management and account development.
- Ability to influence customers and internal stakeholders at all levels.
- Strong commercial mindset, including pricing, margin and deal structuring.
- Confident negotiator with strong closing and customer engagement skills.
- Initiative, resilience and a solution‑oriented approach.
What’s In It For You
- Competitive base salary plus car allowance or company car.
- Attractive commission and market‑leading sales incentive scheme.
- Opportunity to build a long‑term career within a global, industry‑leading organisation.
- Comprehensive product, technical and sales training.
- Supportive, collaborative culture focused on performance, innovation and customer excellence.
Field Area Sales Account Manager - Birmingham & Midlands employer: ADI Global Distribution
Contact Detail:
ADI Global Distribution Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Area Sales Account Manager - Birmingham & Midlands
✨Tip Number 1
Get to know the company inside out! Research ADI Global Distribution, their products, and their market position. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, and local meet-ups. Building relationships with potential customers and industry peers can open doors and give you an edge over other candidates.
✨Tip Number 3
Practice your pitch! Be ready to clearly communicate how your experience aligns with the role. Highlight your successes in field sales and how you can bring value to ADI's customer base.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great way to reinforce those connections!
We think you need these skills to ace Field Area Sales Account Manager - Birmingham & Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Area Sales Account Manager role. Highlight your experience in field sales and B2B account management, especially if you've worked in electronic security or related industries. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for ADI Global Distribution. Share specific examples of how you've built strong customer relationships and driven sales growth in previous roles. We love a good story!
Showcase Your Achievements: Don't just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate how you've exceeded sales targets or successfully managed accounts. This helps us see the impact you've made in your previous positions.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s straightforward and ensures your application goes directly to us. Plus, you can easily keep track of your application status there!
How to prepare for a job interview at ADI Global Distribution
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of ADI's product portfolio and services. Familiarise yourself with the latest trends in electronic security, AV, and low-voltage technologies. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built and maintained relationships with clients. Highlight how you acted as a trusted advisor and how your approach led to account growth. This is crucial for a Field Area Sales Account Manager role, so be ready to discuss specific strategies you used.
✨Demonstrate Your Sales Acumen
Be prepared to discuss your sales strategies and how you've achieved targets in previous roles. Use metrics to back up your claims, such as percentage increases in revenue or successful campaigns you've led. This will show that you understand the importance of sales execution and can deliver results.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company's future plans, the team culture, or specific challenges they face in the market. This shows that you're not just interested in the job, but also in how you can contribute to the company's success.