At a Glance
- Tasks: Drive sales and build relationships in the security distribution sector.
- Company: Join ADI Global Distribution, a leader in electronic security solutions.
- Benefits: Competitive salary, commission, car allowance, and career growth opportunities.
- Other info: Enjoy a supportive culture focused on innovation and customer excellence.
- Why this job: Make an impact in a dynamic industry while developing your sales skills.
- Qualifications: Experience in field sales or B2B account management is essential.
The predicted salary is between 35000 - 45000 £ per year.
ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.
We are now seeking a high‑performing Field Area Sales Account Manager to retain, grow and win B2B trade customers across Birmingham and the wider Midlands region, supporting key territories including West Midlands, and surrounding central UK installer markets. This opportunity suits an experienced Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, ideally from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or related industries.
- Customer Relationship Management
- Manage, retain and grow revenue across a defined field sales territory covering Poole and Dorset.
- Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
- Act as the trusted advisor and primary point of contact for assigned customer accounts.
- Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
- New Business Development
- Identify, prospect and onboard new B2B customers across the South Coast territory.
- Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
- Increase share of wallet within existing accounts through consultative, solution‑focused selling.
- Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
- Sales Execution & Campaign Management
- Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
- Convert campaign activity into qualified pipeline and measurable revenue growth.
- Maintain accurate opportunity tracking, forecasts and reporting via CRM.
- Deliver consistent performance against sales targets, KPIs and growth plans.
- Events & Market Engagement
- Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events across the South Coast.
- Deliver product demonstrations and technical presentations to customers and prospective partners.
- Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
- Product & Market Knowledge
- Develop in‑depth knowledge of ADI and Resideo product portfolios, solutions and services.
- Stay informed on market trends, competitor activity and emerging technologies.
- Participate in technical, sales and product training to support professional growth.
- Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
YOU MUST HAVE
- Proven experience in field sales, territory management or B2B account management.
- Strong communication, negotiation and relationship‑building skills.
- A proactive, well‑organised approach with the ability to manage your territory autonomously.
- Confidence working in a target‑driven, customer‑facing environment.
- Full UK driving licence and flexibility to travel across Dorset and the South Coast.
WE VALUE
- Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
- Solid understanding of sales fundamentals, pipeline management and account development.
- Ability to influence customers and internal stakeholders at all levels.
- Strong commercial mindset, including pricing, margin and deal structuring.
- Confident negotiator with strong closing and customer engagement skills.
- Initiative, resilience and a solution‑oriented approach.
What’s In It For You
- Competitive base salary plus car allowance or company car.
- Attractive commission and market‑leading sales incentive scheme.
- Opportunity to build a long‑term career within a global, industry‑leading organisation.
- Comprehensive product, technical and sales training.
- Supportive, collaborative culture focused on performance, innovation and customer excellence.
Locations: Unit 6, Broadgate Business Park, Broadway, Chadderton Oldham, OL9 9XA, GB; Unit 79‑80 Gravelly Indstr.Park, Tyburn Rd., Birmingham, B24 8TL, GB (Hybrid).
Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution) employer: ADI Global Distribution
At ADI Global Distribution, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our employees benefit from competitive salaries, attractive commission structures, and comprehensive training programmes, all while working in a supportive environment that encourages professional growth. Located in Birmingham, our team enjoys the unique advantage of engaging with a diverse range of clients in the thriving security distribution market, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution) at ADI Global Distribution, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ADI Global Distribution. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ADI Global Distribution:When writing your cover letter, make sure to tailor your message specifically for ADI Global Distribution. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ADI Global Distribution
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ADI Global Distribution that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ADI Global Distribution that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ADI Global Distribution’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
