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For Companies At a Glance
- Tasks: Generate leads and build relationships with blue-chip clients through proactive outreach.
- Company: Join adi Group, a dynamic company committed to equal opportunity and growth.
- Benefits: Enjoy discounts, bonuses, awards, and a fun company culture with events.
- Why this job: Kickstart your career in sales and make a real impact on business growth.
- Qualifications: Experience in lead generation or telesales with strong communication skills.
- Other info: Flexible location within England and opportunities for professional development.
The predicted salary is between 28800 - 43200 £ per year.
Location – Location is flexible, depending on your location within England.
About the Role
We’re looking for a proactive and motivated professional to join our dynamic sales team. As a Lead Generator, you’ll play a key role in securing quality leads and appointments with new blue‑chip clients and cultivating long‑term business relationships that fuel our continued growth.
Specifically, your key responsibilities will include:
- Proactively contact prospects via phone and email from our existing database, adapting scripts based on training and feedback.
- Generate new leads through additional channels such as referrals and partner companies.
- Follow up with prospects who have received marketing materials, to identify needs and spark meaningful conversations.
- Develop new business opportunities across the UK through a consultative, professional approach.
- Maintain accurate and detailed records of leads, appointments, and client interactions in our CRM.
- Provide administrative support to the sales team, helping ensure smooth operations and sustainable growth.
- Build and nurture long‑term relationships with clients and prospects, leveraging testimonials and marketing materials to communicate our value proposition.
- Support the sales team in closing quotations and conducting virtual demonstrations of our interactive platform, showcasing its key features and benefits.
About you
We would like to hear from you if you have:
- Proven outbound lead generation, telesales or appointment‑setting experience.
- Warm, engaging conversational style and strong communication skills (both written and verbal).
- Ability to effectively profile prospects through active listening and questioning.
- Skilled relationship builder and credible influencer, confident engaging with blue‑chip clients.
- Consistent track record of meeting or exceeding KPIs and business targets.
- Resilient, solutions‑focused, and able to handle objections professionally.
- Methodical, organised, and detail‑oriented approach to work.
- Strong customer focus and commitment to delivering quality service.
The Benefits
- The adi Pit Stop – savings and discounts portal with Reward Gateway
- Enhanced Employee assistance programme
- Cycle to work scheme
- Employee referral bonus of £500 for every successful new employee
- Company‑wide Christmas party for employees and partners
- Annual employee awards
- Long service awards
- Free workwear
The company
Find out more about adi – organisations may call this role a Sales Development Representative, Appointment Setter or Sales Operations Associate. adi Group is fully committed to the principle of equal opportunity in employment and seeks to ensure that the careers of all employees are determined solely on merit and opportunity and that judgement of employees are free from the effects of bias and prejudice.
So, if you’re seeking your next challenge as a Lead Generator, please apply via the button shown.
Lead Generator in London employer: adi Electrical
Contact Detail:
adi Electrical Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generator in London
✨Tip Number 1
Get to know the company inside out! Research adi Group and understand their values, products, and services. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice makes perfect! Role-play common scenarios you might encounter during calls or meetings. This will boost your confidence and help you handle objections like a pro when speaking with potential clients.
✨Tip Number 3
Network, network, network! Use platforms like LinkedIn to connect with industry professionals and join relevant groups. You never know who might have a lead or referral that could land you the job!
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s a call or a meeting, send a quick thank-you email. It shows professionalism and keeps you on their radar, making it more likely they'll remember you when a position opens up.
We think you need these skills to ace Lead Generator in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lead Generator role. Highlight your relevant experience in outbound lead generation and how you’ve successfully engaged with clients in the past. We want to see how you can bring your unique skills to our team!
Show Off Your Communication Skills: Since strong communication is key for this role, don’t hold back! Use clear and engaging language in your application. We’re looking for someone who can connect with blue-chip clients, so let your personality shine through in your writing.
Demonstrate Your Proactivity: In your application, share examples of how you’ve taken initiative in previous roles. Whether it’s generating leads or building relationships, we love to see candidates who are proactive and motivated. Show us how you can drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our dynamic sales team!
How to prepare for a job interview at adi Electrical
✨Know Your Stuff
Before the interview, make sure you understand the role of a Lead Generator inside out. Familiarise yourself with the company’s services and how they position themselves in the market. This will help you answer questions confidently and show that you're genuinely interested.
✨Practice Your Pitch
Since this role involves a lot of communication, practice your conversational style. Prepare a few key points about how you would approach lead generation and relationship building. Role-playing with a friend can help you refine your delivery and make it sound natural.
✨Showcase Your Successes
Be ready to discuss specific examples from your past experiences where you've successfully generated leads or built relationships. Use metrics to back up your claims, like how many leads you converted or any KPIs you exceeded. This will demonstrate your capability and results-driven mindset.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions prepared. Ask about the team dynamics, the tools they use for lead generation, or how success is measured in the role. This shows your enthusiasm and helps you gauge if the company is the right fit for you.