Social Media Specialist

We are a highly successful, family‑owned marketing agency with over 45 years of experience and a multi‑million‑pound turnover. Our diverse portfolio includes clients from the UK and around the globe, with a strong emphasis on B2B sectors like Logistics and Manufacturing. We’re passionate about delivering outstanding marketing solutions, and we’re excited to welcome a new member to our expanding team! Join our dynamic digital marketing team and bring fresh ideas to our social media campaigns.

In this role, you’ll be involved in every aspect of the process—from pitching for new projects and planning strategies to executing campaigns and delivering insightful reports. You will manage multiple projects simultaneously, collaborating with a diverse range of clients and supporting our team in driving performance outcomes such as brand awareness, lead generation, and sales across platforms such as LinkedIn, Facebook, Instagram, and TikTok. Reporting to the Creative Manager, you’ll work closely with our strategic marketers and creatives to deliver engaging and results‑focused social media strategies tailored to each client.

Your responsibilities will include:

• Developing and maintaining a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes.
• Creating and delivering engaging, audience‑driven social media content – including Instagram reels and TikTok posts – and strategies that align with client goals and thematic priorities.
• Managing social media campaigns across multiple platforms, including (but not limited to) TikTok, Facebook, Instagram, LinkedIn, YouTube, and X, ensuring they drive performance and meet objectives.
• Writing high‑quality, accurate, and persuasive copy for social media, email campaigns, and website content.
• Producing detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement.
• Evaluating creative ad performance, website conversions, and overall campaign effectiveness.
• Conducting ongoing research into emerging channels, trends, and techniques to ensure the agency remains an industry leader in social media innovation.
• Liaising regularly with account managers and clients via telephone, email, online meetings, or face‑to‑face interactions to maintain alignment on campaign progress and objectives.
• Implementing campaigns, including content scheduling and continuous reviews to optimise publishing times and maximise audience engagement.
• Overseeing budget management and campaign implementation, ensuring all projects are delivered on time and within financial parameters.

Creative Skills

• A creative flair and enthusiasm for all things social.
• Proven ability to independently drive social media campaigns and content creation, with exceptional attention to detail—to ensure accuracy, brand voice, and compelling messaging.
• Strong experience in crafting engaging social media content, including written posts and videos.
• Proven ability to adapt content or strategy to meet varying client requirements.

Social Media Expertise and Technical Skills

• Proven track record in managing social media campaigns with a minimum of 2 years’ experience.
• Comprehensive knowledge of Meta platforms, TikTok and LinkedIn.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Ability to manage and analyse social media performance metrics and campaign data.
• Familiarity with social media video editing; editing reels and TikTok content.
• Ability to interpret data and drive improvements, including creation of detailed reports using tools such as PowerPoint.

Organisational and Project Management Skills

• Ability to work well to deadlines in a fast‑paced environment.
• Proven time management skills with a history of meeting deadlines.
• Highly organised with the ability to multitask across projects.

Teamwork, Collaboration and Communication Skills

• A desire to work in a close‑knit team with clear accountability.
• Energy and dedication to thrive in a dynamic and creative environment.
• Experience managing clients and stakeholders with a focus on delivering excellent service.
• Ability to maintain and build strong client relationships.
• Excellent verbal and written communication skills.
• Strong organisational and presentation abilities.

Benefits include:

• Competitive salary and commission
• Bonus Scheme
• 21 days annual leave plus bank holidays, and an additional day for each year worked up to five years
• Support, training, and guidance
• A modern, relaxed working environment

Why Join Us?

This exciting role gives you the chance to join a well‑established agency with a strong reputation and a commitment to excellence. You’ll be able to work on diverse projects for clients located in the UK and beyond, all within a collaborative work environment that champions innovation and creativity. Plus, you’ll enjoy the scenic and inspiring Shropshire countryside as your work setting.

How to Apply:

If you are interested in this role, please send your CV and cover letter to [email protected]. No agencies please.