At a Glance
- Tasks: Create and manage engaging social media campaigns across multiple platforms.
- Company: A successful family-owned marketing agency with 45 years of experience.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with diverse clients and drive impactful marketing outcomes.
- Why this job: Join a dynamic team and unleash your creativity in social media marketing.
- Qualifications: Experience in social media management and strong copywriting skills.
The predicted salary is between 30000 - 40000 £ per year.
We are a highly successful, family‑owned marketing agency with over 45 years of experience and a multi‑million‑pound turnover.
Our diverse portfolio includes clients from the UK and around the globe, with a strong emphasis on B2B sectors like Logistics and Manufacturing.
We’re passionate about delivering outstanding marketing solutions, and we’re excited to welcome a new member to our expanding team!
Join our dynamic digital marketing team and bring fresh ideas to our social media campaigns.
In this role, you’ll be involved in every aspect of the process—from pitching for new projects and planning strategies to executing campaigns and delivering insightful reports.
You will manage multiple projects simultaneously, collaborating with a diverse range of clients and supporting our team in driving performance outcomes such as brand awareness, lead generation, and sales across platforms such as Linked In, Facebook, Instagram, and Tik Tok.
Reporting to the Creative Manager, you’ll work closely with our strategic marketers and creatives to deliver engaging and results‑focused social media strategies tailored to each client.
You will also support the team by writing compelling copy for social media posts, email campaigns, and website content, with a keen eye for detail to ensure all content is polished and on‑brand.
Your responsibilities will include crafting social strategies, creating content, briefing creatives, optimising campaigns, and reporting on performance.
You’ll use your expertise to manage campaigns aligned with client objectives, selecting the right channels, messaging, and creative elements to engage specific audiences and achieve their goals.
Responsibilities Develop and maintain a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes.
Create and deliver engaging, audience‑driven social media content – including Instagram reels and Tik Tok posts – and strategies that align with client goals and thematic priorities.
Manage social media campaigns across multiple platforms, including (but not limited to) Tik Tok, Facebook, Instagram, Linked In, You Tube, and X, ensuring they drive performance and meet objectives.
Write high‑quality, accurate, and persuasive copy for social media, email campaigns, and website content.
Your copy will need to be detailed and engaging, with a focus on tone, clarity, and consistency.
Produce detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement.
Evaluate creative ad performance, website conversions, and overall campaign effectiveness.
Conduct ongoing research into emerging channels, trends, and techniques to ensure the agency remains an industry leader in social media innovation.
Liaise regularly with
Social Media Specialist in Cardiff employer: Adfield Group
Adfield Group is an excellent employer, offering a vibrant work culture in Telford that fosters creativity and innovation. With competitive salaries, bonuses, and ample opportunities for professional growth, employees are encouraged to develop their skills while working on exciting social media campaigns that make a real impact. Join a supportive team that values your contributions and helps you thrive in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adfield Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adfield Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adfield Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adfield Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Specialist in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adfield Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adfield Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adfield Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adfield Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adfield Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adfield Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
