At a Glance
- Tasks: Lead the marketing strategy for sustainable water management and blue-green infrastructure.
- Company: Join Genuit Group, a leader in sustainable urban greening solutions.
- Benefits: Competitive salary, career development, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities for international exposure.
- Why this job: Shape the future of sustainable infrastructure while driving business growth.
- Qualifications: Proven marketing leadership experience and a passion for sustainability.
The predicted salary is between 56250 - 68750 £ per year.
The Head of Marketing Communications is responsible for developing and implementing the organisation's UK & international marketing strategy to support business growth, market expansion and brand leadership within the blue-green infrastructure sector.
This includes all marketing communication activities across international markets, ensuring effective positioning of the organisation, its solutions and expertise to key customer and stakeholder groups.
The role is accountable for brand management, value proposition articulation, market engagement, demand generation, customer engagement, thought leadership and marketing performance.
The post holder will work closely with commercial, sales, technical, product & innovation and leadership teams to identify voice of customer & growth opportunities, support market development and strengthen the organisation's position as a recognised leader in sustainable water management and blue-green infrastructure solutions.
- Develop and deliver the international marketing strategy, translating business objectives into clear annual plans, budgets, priorities and measurable performance targets.
- Lead the organisation's brand strategy and positioning, ensuring consistent messaging and standards across markets while continually building brand awareness and reputation.
- Develop compelling value propositions, content and thought leadership that showcase our expertise and strengthen our position within blue-green infrastructure and sustainable water management.
- Create and deliver integrated demand generation and digital marketing campaigns that support lead generation, pipeline growth, customer acquisition and wider commercial objectives.
- Work collaboratively with commercial teams to identify customer needs, market opportunities and opportunities for expansion into new territories.
- Build strong relationships with industry bodies, trade associations, strategic partners and other key stakeholders, representing the organisation at relevant events and industry forums.
- Coordinate marketing activity across international markets, ensuring campaigns are effectively localised while maintaining consistent global brand standards.
- Establish clear marketing KPIs and reporting, using performance data and commercial insight to evaluate campaign effectiveness, return on investment and contribution to business growth.
- Manage marketing budgets, external agencies and suppliers, ensuring resources are focused effectively against business priorities.
We're looking for an experienced marketing leader who can combine strategic thinking with strong commercial awareness, and who understands how effective marketing can directly support business growth.
- Significant experience in a senior marketing leadership role, including responsibility for international markets and developing successful marketing strategies.
- Previous experience within infrastructure, environmental services, water management, engineering, construction or a closely related sector.
- A strong understanding of blue-green infrastructure and sustainable drainage solutions.
- Proven experience across brand management, demand generation, digital marketing and stakeholder engagement, with the ability to connect marketing activity to measurable commercial outcomes.
- Experience working within a multi-site or international organisation, with the ability to adapt marketing activity for different territories and audiences.
- Strong leadership and people management experience, alongside excellent communication, presentation and influencing skills. [
- Experience managing marketing budgets, agencies and external partners, with good financial and commercial awareness.
- A CIM qualification or equivalent, alongside a self-motivated, organised and collaborative approach.
Permavoid/Sky Garden, part of the Genuit Group, is a UK-based company specialising in the design, installation, and maintenance of green roofs, podiums, and other urban greening solutions.
It provides sustainable landscaping systems and components for construction projects nationwide., Here at the Genuit Group we recognise and develop the contribution our people make to the Group's success and are committed to attracting talent from the widest pool.
We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.
Head of Marketing Communications in Tewkesbury employer: ADEY Limited
At ADEY Limited, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment that encourages professional development. Located in a vibrant area, we offer competitive benefits and a chance to work with cutting-edge technology, making this role not just a job, but a meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Communications in Tewkesbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ADEY Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ADEY Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ADEY Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ADEY Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Communications in Tewkesbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ADEY Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ADEY Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about ADEY Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ADEY Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ADEY Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ADEY Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
