Business Development Manager

ADEY, the market leader in the provision of residential water treatment products for closed loop heating and cooling systems in the UK, is looking for a Business Development Manager to join the team. Part of the Genuit Groups’ Climate Management Solutions (CMS) business unit, ADEY has ambitious growth plans to continue protecting the world's heating and cooling systems, to have a positive impact on the environment and people's lives.

The Role

This role is focused on driving area sales growth by delivering targeted sales plans across key markets, securing new business while maintaining profitability, and building strong relationships with customers, OEM partners, and merchants. It involves promoting products through presentations and events, ensuring compliance with national specifications, and using CRM and data insights to manage performance, reporting, and strategy effectively.

Reporting to: National Sales Manager

This field-based role covers the Midlands region, and we are ideally seeking candidates who live within the defined postcodes: WR, B, CV, DY, WV, WS, TF, ST, DE, NG, LE.

Responsibilities

• Deliver area sales growth in line with the UK Residential budget through effective planning and execution of a robust, territory-specific sales strategy across Social Housing, New Build, and private installer markets.
• Drive profitable growth by securing new specifications, maintaining existing business, and effectively managing the corporate hospitality budget with clear ROI justification.
• Build and maintain strong relationships with key OEMs, commercial partners, merchants, and contractors to achieve shared objectives and maximise opportunities.
• Ensure compliance with national specifications and provide regular market insights and feedback to support business strategy and customer segmentation.
• Deliver engaging product presentations, training events, and marketing campaigns (including social media) to promote brand awareness and drive demand.
• Maintain expert technical knowledge of products and use data, reporting tools, CRM, and BI systems to effectively manage pipeline, track performance, and inform decision-making.
• Organise and manage time effectively, planning appointments to maximise productivity while ensuring professionalism, preparation, and punctuality.
• Actively contribute to the wider sales team through collaboration, reporting, and participation in meetings, events, and exhibitions (including occasional evenings/weekends).

The Person

Essential:

• Proven experience in a similar sales role within the industry, with a strong track record of exceeding sales targets and delivering against KPIs.
• Ability to successfully manage and develop a sales territory, with sound commercial acumen and knowledge of the heating and plumbing industry.
• Strong customer focus, with experience engaging a wide range of stakeholders and building lasting relationships at all levels.
• Excellent communication, organisational, and time management skills, with confidence using Office 365 applications.
• Self-motivated and adaptable, with the ability to work both autonomously and as part of a team.
• Professional and trustworthy, demonstrating integrity, resilience, and the ability to manage conflict effectively.
• Energetic and driven, with a flexible approach to working hours, including evenings and weekends.

Desirable:

• Existing Key relationships within national and Independent Merchant Network.
• An individual who has key relationships within Social Housing and New Build Specifiers and Contractors.

The Benefits

• 25 days holiday, plus bank holidays.
• Pension contribution matched up to 8%.
• Life Assurance 3x base salary.
• Private health scheme.
• Genuit sharesave scheme.

Full description available when clicking Apply.