At a Glance
- Tasks: Lead exciting influencer marketing campaigns and connect brands with their audiences.
- Company: Join McCann Content Studios, a creative hub for social and influencer marketing.
- Benefits: Enjoy flexible hybrid work, mental health support, and fun office perks.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives.
- Qualifications: Experience in influencer marketing and a passion for social media trends.
The predicted salary is between 45000 - 55000 £ per year.
Location: London (Hybrid - 3 days per week in the office)
A bit about McCann Content Studios (MCS): MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike and X Box amongst others.
A bit about the team: The Senior Influencer Manager is a key role within the Influencer arm of McCann Content Studios. The team are culturally curious and innovative, delivering Global influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence.
A bit about the Senior Influencer Manager role: As Senior Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management capabilities to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution.
Key duties and responsibilities:
- Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously.
- Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients.
- Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes.
- Performing competitive analysis, industry research, assessment of best practices.
- Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry.
- Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities.
- Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities.
- Displaying best-in-class activation and project management skills.
- Taking ownership and accountability for work and projects.
- Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration.
- Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment.
A bit about you: A natural client services person, approachable and very personable with a can-do attitude. Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed. Thorough approach to solving problems and ability to mediate with a work ethic that embodies “how can we make this happen”. A social media whizz with an ever-growing understanding of platforms and trends. Detailed knowledge of data collation and influencer analytics. Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat. Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients. Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ. Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach. A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work. Highly adaptive to changing client and team/business needs.
A bit about perks of the job: As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:
- Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
- On demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership).
- Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we’re a dog friendly office).
- Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
- Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others.
- Your birthday off – because who wants to work on their birthday?
- A tree planted in your name for every year you celebrate your McCanniversary.
- A Cycle to Work scheme and facilities including showers and hair styling appliances.
- Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Senior Influencer Manager employer: Adelphi Group
Adelphi Research is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the pharmaceutical and healthcare sectors. With a strong emphasis on employee growth, we provide opportunities for mentorship and professional development, alongside a competitive remuneration package that includes performance bonuses and health benefits. Located in the picturesque Bollington, Cheshire, our headquarters not only offers a supportive environment but also the chance to engage with diverse international clients, making every day at Adelphi Research both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adelphi Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adelphi Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adelphi Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adelphi Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influencer Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adelphi Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adelphi Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adelphi Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adelphi Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adelphi Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adelphi Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
