At a Glance
- Tasks: Lead and optimise paid social campaigns for top global brands across various platforms.
- Company: Dynamic agency at the forefront of digital marketing in London.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client success.
- Why this job: Join a creative team and drive impactful campaigns that shape brand success.
- Qualifications: Experience with social media advertising and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
About the role
You will lead the day‑to‑day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team.
You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social‑driven growth.
You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
- Campaign Strategy & Optimisation
- Lead day‑to‑day optimisation of paid social campaigns across Meta, Tik Tok, Pinterest, and other platforms
- Support cross‑channel activation across paid social, discovery, and emerging performance channels
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test‑and‑learn roadmaps to drive incremental performance
- Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
- Support the development of cross‑channel performance dashboards
- Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration across social platforms
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
- Creative & Messaging Development
- Develop ad copy and creative testing proposals
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation, and messaging optimisation
- Vendor & Platform Collaboration
- Work closely with platform partners and vendors (Meta, Tik Tok, Linked In, third‑party tools)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
- Cross‑Market Collaboration
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
- Client experience
- Act as a point of contact for the client across Paid Social planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for Paid Social maturity & innovation
- Lead the cadence and creation of client facing Paid Social case studies & opportunity showcase
Skills & Experience
- Strong experience with platforms such as Meta Ads Manager, Tik Tok Ads Manager, Pinterest Manager, You Tube or other social video platforms
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast‑paced, multi‑market environments
- Nice to Have
- Experience with paid search or programmatic platforms
- Experience working with ecommerce or retail clients
- Familiarity with automation tools, feed‑based advertising, or campaign optimisation platforms
- #J-18808-Ljbffr
Paid Social Manager employer: Adelphi Group
Adelphi Research is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the pharmaceutical and healthcare sectors. With a strong emphasis on employee growth, we provide opportunities for mentorship and professional development, alongside a competitive remuneration package that includes performance bonuses and health benefits. Located in the picturesque Bollington, Cheshire, our headquarters not only offers a supportive environment but also the chance to engage with diverse international clients, making every day at Adelphi Research both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adelphi Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adelphi Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adelphi Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adelphi Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adelphi Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adelphi Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adelphi Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adelphi Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adelphi Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adelphi Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
