Media Account Director

Are you a passionate and experienced media expert ready to take your career to the next level? Join McCann Media in our Birmingham team and be at the forefront of planning and executing innovative media campaigns for a diverse portfolio of clients.

McCann Media isn’t just a media agency; we’re a team of individuals within McCann, the UK’s largest integrated agency, all driven by a shared purpose: to help brands play a meaningful role in people’s lives. As part of McCann, a global agency network renowned for culture-shaping work, you’ll be part of a team that consistently pushes creative boundaries.

The Part You’ll Play:

• You’ll take ownership of the strategic development of clients’ media recommendations, based on an in-depth understanding of their market, competitors and customers.
• You’ll have a deep understanding of all media channels (including digital) and a knack of identifying actionable insights that unlock a brief and create compelling multi-channel media solutions that excite clients and drive awareness.
• You’ll be responsible for the day-to-day running of a number of clients, whilst managing and motivating a small team to deliver exceptional results, every time.

What You’ll Bring:

• An experienced account lead, confident to handle day-to-day discussions and build successful relationships with senior client stakeholders.
• Experience in running international accounts, and co-ordinating multiple market stakeholders.
• Experience in comms planning across a broad spectrum of categories, with media being used for pure brand activity, pure direct response, and/or anything in between.
• Confident in making cross-channel recommendations and understanding the interplay of multiple channels.
• Able to lead the strategic approach for media, using actionable insights to inspire the strategy.
• Confident to discuss what success should look like, and recommend appropriate measurement.
• Passionate about media and aware of latest developments in key channels as well as upcoming threats and opportunities within the media landscape.
• An organised approach to management of timelines and internal/external stakeholders.
• High standards when it comes to preparation of client-facing documents, with keen attention to detail.
• High level of commercial acumen & confidence discussing contractual terms with clients.
• Able to manage internal forecasting and oversee finance and billing processes.
• Demonstrates a ‘growth mindset’ either to drive organic growth from existing clients, or to take on the challenge of new business.
• Collaborative and proactive - happy to muck in with the rest of the team on key initiatives.

Benefits:

• In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
• A culture of learning and development is also central to our ethos, so you’ll have access to industry-leading training and development programmes.
• You’ll work closely with the world’s biggest media partners to access exclusive features and products.
• You’ll be part of a fun and collaborative team and work in an environment where you are supported and developed.

Our commitment to equal opportunities:

For us, diversity is a business imperative - one that must be embedded into every aspect of how we operate in order to drive success. We believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose.