Senior Digital Manager in London

PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

PHDEMEA is seeking an experienced Senior Digital Manager to join the central client team supporting a major global automotive brand. This role is ideal for someone with a strong background in Paid Media who is looking to broaden their experience beyond campaign activation into global strategy, market engagement and cross-channel digital leadership. The Senior Digital Manager will support the central team across Paid Search, Paid Social, Programmatic and, where appropriate, SEO, helping shape digital strategy across 10+ international markets.

Working closely with the Business Director and Digital Director, this role will play a key part in driving innovation, supporting global client initiatives, strengthening relationships with local markets and helping to advance digital maturity. This is a unique opportunity to develop broad strategic experience while remaining connected to channel expertise, technical best practice, and platform innovation. The role offers significant exposure to senior stakeholders, global media partners and international markets, providing an excellent platform for future progression within the agency.

Responsibilities and opportunities for this role would include:

• Supporting the development and execution of global digital roadmaps across Paid Search, Paid Social, Programmatic and SEO.
• Driving global client projects through strategic recommendations, market coordination and digital best practice.
• Becoming a trusted advisor to local agency teams by providing strategic guidance, governance, and practical support across digital channels.
• Helping identify and drive innovation opportunities across Paid Media through platform partnerships, testing frameworks and emerging technologies.
• Building strong relationships with key platform partners including Google, Meta, Reddit, Pinterest and other relevant media partners.
• Maintaining a strong understanding of media platforms, measurement solutions, automation capabilities and wider digital technologies.
• Keeping up to date with industry developments and platform innovations, proactively sharing opportunities that could benefit the client.
• Contributing to agency thought leadership through presentations, internal training, partner events and knowledge sharing initiatives.
• Working within a collaborative central Digital team supporting one of the world’s leading automotive brands.

This role is heavy on client contact, so it is ideal for strong communicators with a genuine interest in how businesses work, as your ideas and recommendations will have a genuine impact.

Specific Responsibilities Include:

• Act as a key day-to-day strategic contact across Paid Search, Paid Social, Programmatic and, where appropriate, SEO.
• Support the development and rollout of global campaign handbooks, best practice playbooks, innovation initiatives and educational materials.
• Work closely with media vendors, platform partners and activation teams to deliver collaborative global guidance.
• Provide clients with strategic updates on market maturity, digital capability and performance trends, proactively identifying opportunities and potential risks.
• Educate clients and internal stakeholders on new products, emerging trends and best practice through presentations, POVs and thought leadership.

Global to Local Digital Management

• Build strong relationships with local agency teams across all supported markets, becoming a trusted strategic partner.
• Drive collaboration across markets through regular communication, proactive engagement and knowledge sharing.
• Support local markets in identifying digital opportunities and areas for continued growth.
• Engage local markets in developing testing roadmaps and innovation plans across digital channels.
• Ensure local market activity aligns with centrally produced strategic approaches whilst allowing for local market requirements where appropriate.

Qualifications and skills:

• Approximately 5 years’ experience across Paid Search, Paid Social and/or Programmatic within a digital agency environment.
• Strong understanding of digital media platforms with the ability to translate technical knowledge into practical business recommendations.
• Experience working with multiple stakeholders and managing projects across different teams.
• Excellent communication and presentation skills, with the confidence to engage both clients and internal stakeholders.
• Strong organisational skills with the ability to manage multiple priorities simultaneously.
• Proactive, curious and solutions-focused, with a genuine interest in digital media.
• Comfortable working both independently and collaboratively within a global team environment.
• Previous exposure to SEO is desirable but not essential.
• Previous experience working with global clients is desirable but not essential.
• Previous automotive experience is desirable but not required.

Language skills:

• Required: English
• Highly desirable: German
• Desirable: Other western European languages

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.