At a Glance
- Tasks: Lead exciting influencer marketing projects and create standout campaigns for top brands.
- Company: Join McCann Content Studios, a global leader in social and influencer marketing.
- Benefits: Enjoy perks like birthday leave, wellness support, and a dog-friendly office.
- Other info: Hybrid working model with opportunities for professional growth and development.
- Why this job: Be at the forefront of trends and make a real impact in influencer marketing.
- Qualifications: Passion for social media, strong client service skills, and project management experience.
The predicted salary is between 42750 - 52250 £ per year.
Are you immersed in the dynamic world of Talent + Influencer Marketing? Do you have your finger on the pulse of the latest TikTok trends, and can you turn cultural insight into standout creator campaigns? If so, we want you to be our next Influencer Manager at McCann Content Studios!
About us: McCann Content Studios is the social and influencer arm of the world-leading advertising agency McCann. Aiming to simplify the process for clients working on social and creator-led campaigns, McCann Content Studios offers creative services, audience development, creator partnerships and performance measurement, combining full-service social and creator strategy and execution into a single entity.
This role is within the Influencer arm of McCann Content Studios, where the team are culturally curious and innovative, delivering global influencer-focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through influence.
The role and purpose: The Influencer Manager role sits within our London team, based at 135 Bishopsgate, Liverpool Street, and will involve leading a variety of exciting projects. We are looking for a proactive, solutions-focused team member with a consistent track record of delivering excellent influencer work, building trusted client relationships and adding value across the services we offer.
Key duties and responsibilities:
- Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously.
- Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients.
- Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes.
- Performing competitive analysis, industry research, assessment of best practices.
- Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements.
- Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities.
- Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities.
- Displaying best-in-class activation and project management skills.
- Taking ownership and accountability for work and projects.
- Providing support and mentorship to junior members of the team.
- Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment.
A bit about you:
- A natural client services person, approachable and very personable with a can-do attitude.
- Highly organised and process driven with strong time management and the ability to multitask.
- Thorough approach to solving problems and ability to mediate.
- A social media whizz with an ever-growing understanding of platforms and trends.
- Detailed knowledge of data collation and influencer analytics.
- Knowledge & experience in the implementation and optimisation of paid social campaigns.
- Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers.
- Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ.
- Adept in campaign tracking and utilisation of research tools.
- A natural curiosity to be always learning our evolving industry.
- Highly adaptive to changing client and team/business needs.
A bit about perks of the job:
- Three ‘Collective Disconnect’ days throughout the year.
- Your birthday off.
- Lots of tools to help us grow from our internal L&D platform ONWARD to LinkedIn Learning.
- On demand 1:1 mental health and coaching support.
- Subsidised on-site massages, haircuts and manicures.
- Free onsite breakfast, snacks and drinks.
- Subsidised private medical cover at all levels.
- A Cycle to Work scheme and facilities including showers.
- Weekly yoga sessions and discounted gym memberships.
- Discounts with partners such as Eataly, Merlin and cinemas.
McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Influencer Manager in London employer: Adelphi Group
Adelphi Values PROVE is an exceptional employer that prioritises your professional growth and development within the healthcare consultancy sector. With a supportive and collaborative work culture, you will have access to comprehensive training opportunities, competitive benefits including private healthcare and gym memberships, and a vibrant team atmosphere enriched by regular social activities and charitable initiatives. Join us in making a meaningful impact on healthcare decisions while enjoying a fulfilling career in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adelphi Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adelphi Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adelphi Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adelphi Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adelphi Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adelphi Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adelphi Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adelphi Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adelphi Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adelphi Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
