Account Director - PepsiCo

Agency:

Omnicom Media

Job Function:

Production

Job Subfunction:

Experiential and Events Production

Job Description:

About the Role:

Are you passionate aboutsport?Fuse is looking fora talentedPRprofessionalto work across aselectionoftheir keysportprojects in our current client portfolio.

Main day-to-day responsibilitiesinclude:

Senior client management:

• Holdseniorresponsibility for our clients’ PR campaigns, from strategy to execution
• Owning conversations with senior clients throughout PR campaigns
• Have sensitive conversations with clients if briefsaren’tclear to set the team up for success

Strategic thinking:

• Create PR strategies thatmaximisenewsworthiness andminimisereputational risk
• Demonstrate a clear understanding of how to apply consumer insights to PR strategies
• Lead creative PR brainstorms and produce original creative thinking for PR campaigns
• Effectively articulate creative PR ideas on paper to sell to clients
• Effectively pitch creative PR ideas to clients to unlock budget

Coverage generation:

• Lead conversations with senior journalists and editors to generate positive PR coverage
• Holdseniorresponsibility for the delivery of crisis comms and issues management
• Adapt reactive statements in real-time,checkingand challenging clients and rights holders

Talent and ambassadors:

• Draft Heads of Terms documents for talent/ambassadors
• Work effectively with agents in all PR project phases, from negotiation to project delivery
• Effectively manage and resolve conflict situations with talent and agents whererequired

New business and divisional growth:

• Provide assistancein upsellingPR services to Group Directors and client leadsto drivenew business growth
• Identifynet-new opportunities to sell PR services to sponsorship clients
• Sell our PR credentials clearly and effectively to senior client leads

Collaboration:

• Work effectively in cross-agency environments, ensuring workremainssuitable for PR
• Collaborate with wider Fuse services to create and deliver integrated campaign responses
• Hold responsibility for all legal and Health & Safety compliance at PR activations

Commercial acumen:

• Hold responsibility for campaign budgets (Fuse fee and third-party costs)
• Accurately scope and cost projects against client briefs
• Hold responsibility for ensuring the team completes time sheets
• Manage over-servicing and find solutions for inefficiencies in the team
• Contribute effectively to the annual revenue target for the PR Division

Desired skills & experience:

You’llpossessan in-depth understanding of the sports PR and media landscape, with an impressive book of journalist contacts.You’llhavesignificant experiencedeveloping communications strategies that have driven positive brand exposureforclients.You’llhave worked extensively with influencers and creators.You’llhave experience developing best-in-class, PR-ready, video and still assets.

You’llhave strong people and project management skills and excellent attention to detail.You’llbe a confident writer with the ability to communicate coherently on paper.

You’llbe comfortable and effective in conflict scenarios, with an ability to find resolutions that serve both the agency and our clients.You’llbe able to motivate the team around you while ensuring they meet thehigh standardswe collectively set as a team.

You will have demonstrable experience working either at a PR and communications agency (applicants from non-sport PR agencies are welcome), in-house at a sports media outlet, at a sports team press office, or a sports rights holder.

• Relevant experience in PR,communicationsand media
• Proventrack recordin selling-in PR campaigns that drive positive brand coverage
• Versatile personality withstrong communicationskills
• Have been exposed to working with sports talent,influencersand/or brand ambassadors
• Experience managing client relationships and fielding day-to-day client needs
• Strong book of media contacts across broadcast,printand digital media
• Excellent attention to detail, with theability to multi-task & work at apace
• Experience in managing budgets and financial processes

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/