At a Glance
- Tasks: Drive new business and build strong relationships with top agency teams.
- Company: Join a fast-growing leader in attention measurement and activation.
- Benefits: Flexible work options, health benefits, and an education budget for professional growth.
- Other info: Mentorship from industry veterans and opportunities for career advancement.
- Why this job: Be part of a dynamic team shaping the future of advertising.
- Qualifications: 5+ years in AdTech sales and a strong network across agency teams.
The predicted salary is between 80000 - 100000 € per year.
Company Overview
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we have become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75. We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.
Position Overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. You will be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome obstacles preventing clients from investing in Adelaide. This is a hybrid position based in London, with an expectation of regular travel to client offices and occasional visits to NYC teams.
Qualifications
- 5+ years of sales experience within the AdTech market across the UK/EMEA region.
- Established network across HoldCo agency teams.
- Bachelor's degree preferred.
- Proven ability to prospect, close opportunities, and manage a sales pipeline.
- Right to work in the United Kingdom is required.
- Experience selling media measurement (preferred).
- Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM) (preferred).
- Familiarity with major UK agency holding company structures (preferred).
- Ability to translate complex data and insights into compelling commercial narratives.
Core Responsibilities
- Responsible for all agency new business.
- Network to foster strong agency relationships, from junior to senior contacts.
- Ensure client teams are trained and supported with tools and resources.
- Lead responses to RFPs, leads, and new business inquiries.
- Partner with Client Success to deliver outstanding work product that ensures renewals.
- Ensure accurate use of the CRM (HubSpot) to track pipeline, manage deals, and provide visibility into sales activities and performance.
- Represent Adelaide at industry events to develop new business leads.
What You’ll Learn
- Access to a broad network of investors and advisors.
- Mentorship from executives with decades of experience in ad-tech and media.
- Regular internal knowledge-sharing sessions.
- An education budget to support ongoing professional growth and development.
- Gain a deep understanding of attention metrics and media quality measurement.
- Gain a strong understanding of omnichannel media strategies.
- Learn how agency product teams operate and collaborate on bespoke integrations.
- Learn how to network with industry leaders to drive higher rates of adoption.
Benefits Health
Sales Director employer: Adelaide
Adelaide is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration in the fast-paced AdTech industry. With flexible remote work options and a strong emphasis on employee growth through mentorship and professional development, team members are empowered to excel while enjoying a supportive environment. Located in London, employees benefit from access to a vast network of industry leaders and opportunities to engage with top-tier clients, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AdTech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more relationships you build, the better your chances of landing that Sales Director role.
✨Tip Number 2
Showcase your expertise! When you get the chance to pitch or present, make sure you highlight your knowledge of media measurement and how it can benefit clients. Use real-world examples to demonstrate your success in closing deals and managing sales pipelines. This will set you apart from the competition.
✨Tip Number 3
Be proactive in your approach! Don’t wait for opportunities to come to you. Research potential clients and reach out with tailored proposals that address their specific needs. This shows initiative and can help you stand out as a candidate who’s ready to drive new business from day one.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals who can contribute to our growth. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining the Adelaide team!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your AdTech experience and any established networks you have within agency HoldCos. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills can help Adelaide grow. Be sure to mention any relevant achievements that showcase your ability to close deals.
Showcase Your Sales Success:In your application, don’t forget to include specific examples of your sales successes. Whether it's hitting targets or building strong client relationships, we love to see quantifiable results that demonstrate your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the Adelaide team!
How to prepare for a job interview at Adelaide
✨Know Your Stuff
Make sure you understand Adelaide's AU metric and how it fits into the attention economy. Familiarise yourself with the AdTech landscape, especially the major UK agency holding companies. This knowledge will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Network
Since this role involves fostering relationships with senior agency staff, be ready to discuss your existing connections within HoldCo agencies. Highlight specific examples of how you've leveraged these relationships in past roles to drive sales and close deals.
✨Prepare for Real-World Scenarios
Think about potential challenges you might face when pitching Adelaide's solutions. Prepare strategies for overcoming objections and demonstrate your ability to translate complex data into compelling narratives that resonate with clients.
✨Be Ready to Discuss CRM Experience
As you'll be using HubSpot to manage your sales pipeline, be prepared to talk about your experience with CRM systems. Share how you've used them to track deals, manage client relationships, and provide visibility into your sales activities.
