At a Glance
- Tasks: Lead Adelaide's expansion into the French AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Flexible work options, mentorship, and an education budget for professional growth.
- Other info: Opportunity for relocation to France and networking with industry leaders.
- Why this job: Be a key player in a dynamic team shaping the future of media measurement.
- Qualifications: 5+ years of AdTech sales experience and fluency in English and French.
The predicted salary is between 80000 - 100000 £ per year.
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion into the French AdTech market — driving new business across French HoldCo agencies from our London base, with regular travel to client offices in France.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
How we work
We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy. We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. In this role, you will be the first employee to be fully dedicated to the French market, supported by the London team, giving you the opportunity to build the strategy. You'll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.
What you'll learn
An important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you'll learn:
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with industry leaders to drive higher rates of adoption
Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at industry events to develop new business leads
What you'll bring
- 5+ years of relevant AdTech or media sales experience (FR region preferred)
- Fluency in both English and French, with native-level proficiency in French preferred
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
What will set you apart
- Experience selling media measurement
- Existing relationships with French HoldCo agencies (e.g., Publicis, Havas, Omnicom France, Dentsu France, GroupM France)
- Familiarity with major French agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Sales Director, France employer: Adelaide Metrics Inc.
Adelaide is an exceptional employer, offering a dynamic and supportive work environment that fosters growth and innovation. With a strong emphasis on belonging and continuous learning, employees benefit from mentorship opportunities, access to a broad network of industry leaders, and a flexible hybrid work model that encourages collaboration across locations. As a Sales Director based in London, you will play a pivotal role in expanding into the French AdTech market, with the chance to shape strategy and drive meaningful business outcomes while enjoying regular travel to France.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, France
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AdTech scene, especially those working at French HoldCo agencies. Attend industry events, join relevant online groups, and don’t be shy about reaching out on LinkedIn.
✨Tip Number 2
Practice your pitch! You’ll need to present Adelaide’s solutions confidently. Role-play with friends or colleagues to refine your delivery and make sure you can tackle any questions that come your way.
✨Tip Number 3
Stay updated on industry trends! Follow key publications and thought leaders in AdTech to keep your knowledge fresh. This will help you engage in meaningful conversations with potential clients and show them you’re in the know.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Sales Director, France
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in AdTech and any connections you have with French HoldCo agencies. We want to see how your background aligns with our mission at Adelaide!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about attention measurement and how you can drive new business in the French market. Be authentic and let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you've driven sales success in the past. We love seeing quantifiable results that reflect your impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Adelaide!
How to prepare for a job interview at Adelaide Metrics Inc.
✨Know Your Stuff
Make sure you have a solid understanding of Adelaide's AU metric and how it fits into the AdTech landscape. Familiarise yourself with recent trends in attention measurement and be ready to discuss how these can benefit potential clients in France.
✨Network Like a Pro
Since this role involves building relationships with senior agency staff, leverage your existing network. Prepare to share specific examples of how you've successfully engaged with HoldCo agencies in the past, and think about how you can use those connections to drive new business.
✨Showcase Your Sales Skills
Be ready to demonstrate your sales process from prospecting to closing. Prepare a few success stories that highlight your ability to overcome obstacles and secure deals, especially within the French market. This will show your potential employer that you can hit the ground running.
✨Cultural Fit Matters
Adelaide values curiosity and collaboration, so be prepared to discuss how you embody these traits. Share examples of how you've contributed to team strategy or fostered a sense of belonging in previous roles. This will help you stand out as a candidate who aligns with their culture.
