At a Glance
- Tasks: Lead Adelaide's expansion into the French AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Flexible work options, mentorship from industry leaders, and an education budget for professional growth.
- Other info: Opportunity for relocation to France and regular travel to client offices.
- Why this job: Be a key player in a dynamic team shaping the future of media quality measurement.
- Qualifications: 5+ years of AdTech sales experience and fluency in English and French.
The predicted salary is between 80000 - 100000 £ per year.
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion into the French AdTech market — driving new business across French HoldCo agencies from our London base, with regular travel to client offices in France.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, and Jaguar Land Rover —along with premium publishers such as Hearst, Spotify, and The New York Times— continue to demonstrate AU's value across the media lifecycle.
Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb. We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.
How we work
We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy. We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they're happy at work.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. In this role, you will be the first employee to be fully dedicated to the French market, supported by the London team, giving you the opportunity to build the strategy. You'll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.
We're seeking a candidate with 5+ years of sales experience within the AdTech market across the French region. Ideal candidates will have an extensive network across HoldCo agency teams. This is a hybrid position based in London, with an expectation of regular travel to client offices in France. While the role is to be located in London, there is a potential opportunity to relocate to France in the future. The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.
What you'll learn
An important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you'll learn:
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with industry leaders to drive higher rates of adoption
Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at Industry Events to develop new business leads
What you'll bring
- 5+ years of relevant AdTech or media sales experience (FR region preferred)
- Fluency in both English and French, with native-level proficiency in French preferred
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
What will set you apart
- Experience selling media measurement
- Existing relationships with French HoldCo agencies (e.g., Publicis, Havas, Omnicom France, Dentsu France, GroupM France)
- Familiarity with major French agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Sales Director, France in London employer: Adelaide Metrics Inc.
Adelaide is an exceptional employer, offering a dynamic and inclusive work culture that prioritises belonging and growth. With a strong emphasis on continuous learning, employees benefit from mentorship opportunities, access to a broad network of industry leaders, and the flexibility of a hybrid working model based in London, complemented by regular travel to France. Join us to be part of a fast-growing team that values curiosity, collaboration, and innovation in the exciting field of AdTech.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, France in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AdTech scene, especially those linked to French HoldCo agencies. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Sales Director role!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or clients, share your insights on attention metrics and media quality measurement. This will not only demonstrate your knowledge but also position you as a thought leader in the field, making you a more attractive candidate.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up; reach out directly to companies you admire, like Adelaide. Express your interest in their work and how you can contribute to their growth in the French market. A little initiative can go a long way in making a lasting impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our platform can give you an edge, as we’re always on the lookout for passionate candidates who fit our culture. So, don’t hesitate—check it out and apply!
We think you need these skills to ace Sales Director, France in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Director role. Highlight your AdTech experience and any connections you have with French HoldCo agencies. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for the AdTech industry and why you're excited about leading Adelaide's expansion into France. Let us know how you can drive new business and build relationships.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've successfully driven sales in the past. We love seeing quantifiable results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Adelaide Metrics Inc.
✨Know Your AdTech Inside Out
Make sure you brush up on the latest trends and metrics in the AdTech space, especially those relevant to attention measurement. Familiarise yourself with Adelaide's AU metric and be ready to discuss how it can benefit potential clients in the French market.
✨Network Like a Pro
Since this role requires strong relationships with French HoldCo agencies, leverage your existing network. Prepare to share specific examples of how you've built and maintained these relationships in the past, and think about how you can use them to drive new business for Adelaide.
✨Showcase Your Sales Success
Be ready to discuss your sales achievements in detail. Highlight your experience in prospecting, closing deals, and managing a sales pipeline, particularly within the French AdTech market. Use numbers and specific examples to illustrate your success.
✨Prepare for Cultural Fit Questions
Adelaide values curiosity, collaboration, and a sense of belonging. Think about how your personal values align with their culture. Be prepared to discuss how you contribute to team dynamics and how you handle open debates and feedback in a professional setting.
