At a Glance
- Tasks: Lead the creation of impactful sales content for supply chain and logistics.
- Company: Dynamic company focused on transportation and logistics with a collaborative culture.
- Benefits: Competitive pay, hybrid work model, and opportunities for professional growth.
- Other info: Join a team that values creativity and innovation in a fast-paced environment.
- Why this job: Shape customer conversations and drive real impact in a vital industry.
- Qualifications: Experience in B2B content marketing and strong storytelling skills.
The predicted salary is between 24264 - 26960 £ per year.
Location: Hybrid (3 days in office)
Employment Type: Full Time
Contract Duration: Until 31 December 2026
Start Date: ASAP
Pay Rate: £242.64 - £269.60
Are you a strategic storyteller with a passion for supply chain, logistics, and commercial marketing? We are looking for a Senior Content Marketing Manager to lead the development of compelling sales content that helps customers navigate complex supply chain challenges and accelerates deal growth across our transportation and logistics portfolio.
In this highly visible role, you will partner with Product Marketing, Sales Leadership, Customer Insights, Operations, and other cross‑functional teams to create high‑impact content that supports every stage of the buyer journey. You will play a critical role in shaping customer conversations through commercially focused insights, customer proof points, competitive positioning, and solution narratives.
What You’ll Do
- Own and manage the sales content strategy.
- Develop customer‑facing content aligned to key buying triggers, customer needs, and sales stages.
- Partner with Product Marketing and Sales teams to integrate content into go‑to‑market plans and campaigns.
- Create compelling sales enablement assets including:
- Customer success stories and shipper proof points
- Competitive positioning guides
- Carrier acquisition narratives
- Objection‑handling frameworks
- Industry insight reports
- Solution and value proposition narratives
- Work with subject matter experts to ensure content accurately reflects business capabilities and customer outcomes.
- Translate complex supply chain, freight, transportation, and logistics topics into clear, engaging commercial messaging.
- Analyse market trends, customer challenges, carrier economics, and industry developments to generate relevant and timely content.
- Measure content effectiveness and continually optimise based on stakeholder feedback and performance data.
About You
You are an experienced content marketer who understands how great content influences buying decisions and supports sales performance. You combine exceptional writing skills with strong commercial awareness and an analytical mindset.
You have experience creating content that resonates with logistics, freight, transportation, or supply chain audiences and understand how to turn customer evidence into persuasive business narratives.
Top 3 Must‑Have Skills
- B2B Sales Content Development
- Proven experience building and managing sales content programmes, ideally within logistics, transportation, supply chain, or other complex B2B industries.
- Exceptional Content Writing & Storytelling
- Ability to develop original, insight‑led content including customer stories, solution narratives, competitive messaging, and executive‑level sales materials.
- Supply Chain & Commercial Insight
- Strong understanding of freight, transportation, shipping, supply chain operations, carrier economics, and customer pain points, with the ability to transform complex information into compelling sales content.
Preferred Experience
- Experience in logistics, transportation, freight, supply chain, or related industries.
- Experience partnering with sales and product marketing teams on go‑to‑market initiatives.
- Strong stakeholder management and cross‑functional collaboration skills.
- Ability to leverage customer research, market intelligence, and performance metrics to shape content strategy.
- Experience supporting enterprise sales organisations through content and sales enablement.
Start with the customer and work backwards. Understand customer challenges and create content that delivers genuine value. Build credibility through collaboration, transparency, and high‑quality work that stakeholders rely on. Raise the bar on content quality, accuracy, and effectiveness while continuously improving processes and outcomes.
Logistics and transportation capabilities, creating content that drives meaningful business impact across a multi‑billion‑dollar portfolio.
Senior Content Marketing Assistant employer: Adecco
Our client in Worthing is an excellent employer, offering a supportive work culture that values teamwork and individual contributions. With competitive pay and flexible hours, employees enjoy a balanced work-life dynamic while having access to growth opportunities within the manufacturing sector. This role as a Kitting Operative not only provides meaningful work but also allows you to be part of a respected organisation committed to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Marketing Assistant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adecco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adecco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adecco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adecco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Marketing Assistant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adecco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adecco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adecco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adecco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adecco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adecco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
