Job Title: Marketing Insights Analyst
Location : Burgess Hill (Hybrid - 2 days onsite)
Contract Duration : 10 months +
Daily Rate: Up to £330.10 Umbrella
Join a Leader in Pharmaceuticals!
Our client, a prominent player in the pharmaceutical industry, is seeking a dynamic Marketing Insights Analyst to drive impactful strategies within the diagnostics sector in the UK & Ireland. This is a fantastic opportunity for an analytical professional who thrives on transforming data into actionable insights that influence decision-making processes.
Key Responsibilities:
Customer Experience Strategy:
Support the creation and execution of the UK & Ireland Customer Experience (Cx) Strategy.
Collaborate with the Global Cx team to manage annual Customer Relationship Research and Competitor Benchmarking surveys.
Innovate ways to visualise customer feedback, amplifying the voice of the customer across the organisation.
Market Data & Business Planning:
Deliver robust Market Size & Share reporting, highlighting emerging trends at both market and product levels.
Conduct comprehensive market research (quantitative and qualitative) to uncover specific insights.
Partner with marketing plan Work Package owners to design data-driven and targeted marketing campaigns.
Experience Required:
Proven experience in a data analytics or marketing insight type roles.
Ability to translate complex data into clear, actionable insights.
Agile learner with an analytical and questioning mindset.
Data Analytical tools experience is essential.
Tableau or Alteryx experience
Desired Knowledge:
Familiarity with healthcare data projects.
Background in designing and implementing Customer Experience Metrics.
Involvement in market research projects, both quantitative and qualitative.
Ready to Make an Impact?
If you are passionate about using data to drive decisions and have a keen interest in the pharmaceutical landscape, this could be the perfect role for you! Don't miss out on the chance to work with a forward-thinking organisation that is dedicated to improving lives through innovative h...
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