Marketing Automation Specialist

About the role We are recruiting for a Marketing Automation Specialist to support colleagues from across the Adecco Group! Are you passionate about driving impactful marketing campaigns through automation? Do you thrive in a fast-paced, data-driven environment where innovation and precision go hand in hand? If so, we want to hear from you! We’re looking for a Marketing Automation Specialist to take the lead in executing high-performing campaigns and optimising lead generation strategies. This is your opportunity to make a real impact by leveraging your expertise in Pardot and Marketing Cloud to support our growth and engagement goals. This is a fully remote role. There will be a requirement for regular travel to different office locations around the country. What you’ll be doing Design & Execute Campaigns : Build and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud. Optimise Lead Generation : Create dynamic landing pages, forms, and content that convert. Data-Driven Strategy : Manage segmentation, data hygiene, and performance analytics to drive smarter marketing decisions. Continuous Improvement : Use A/B testing and performance metrics to refine campaigns and boost engagement. Ensure Compliance : Maintain best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.). About you 2+ years of hands-on experience in marketing automation, ideally in a B2B or recruitment setting. Proven expertise with Pardot and Marketing Cloud . Strong grasp of Salesforce CRM integration and campaign analytics. Proficiency in HTML/CSS for email and landing page customisation. Analytical mindset with a knack for turning data into actionable insights. Excellent project management skills and attention to detail. Bonus Points For: Salesforce Pardot Certification Salesforce Marketing Cloud Certification Why choose us? It’s an exciting time to be part of our team. At the Adecco Group, our purpose – making the future work for everyone – inspires and connects us all. Through our three global business units (GBU) – Adecco, Akkodis and LHH – we deliver expertise in talent and technology, enabling organisations to succeed and people to thrive. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally. We embody our core values:Courage,Collaboration,Customer at the Heart,Inclusion, andPassionin everything we do. Growth and Development You will have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways, achieving total balance between their jobs and their lives. We offer world-class resources for upskilling and development, satisfying your curiosity while sharing skills, knowledge, and expertise to grow together. Here, you can be yourself, and we aim to build on the attributes that make you, you. A journey to bring out the best in you We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organisation with multiple different roles, our application process can vary. Onour career site, you will find some of the key steps you can expect to guide you along the way. Interview Process Our interview process will be in two stages. Stage one will include a face-to-face interview, involving competency-based questions and a technical task. Stage two will be a virtual interview with senior stakeholders. Inclusion We believe in talent, not labels. We focus on the diverse and unique skills our people bring. Our culture of belonging and purpose ensures everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, equal opportunity, inclusion, and diversity. Accommodations We are committed to providing an inclusive and accessible recruitment process for all candidates. If you require any additional accommodations or support due to a disability or other special circumstances, please let us know by contacting us. We will work with you to ensure your needs are met throughout the hiring process. Closing Date The closing date for applications will be Friday 4 th July. Posting date: 25-06-2025 #J-18808-Ljbffr