At a Glance
- Tasks: Partner with marketing teams to tackle challenges and shape analytical strategies.
- Company: Join a leading company in the marketing analytics space, based in London.
- Benefits: Hybrid work model, competitive salary, and inclusive environment.
- Other info: Supportive environment for career growth and development.
- Why this job: Influence real campaigns and strategic decisions in a dynamic marketing landscape.
- Qualifications: Experience in marketing analytics and strong B2C marketing knowledge required.
The predicted salary is between 40000 - 50000 £ per year.
Location: London (Hybrid: 3 days office / 2 days remote)
Contract Details: Maternity cover until April 2027
Responsibilities
- Partner with marketing teams to tackle business challenges and shape analytical strategies.
- Translate marketing questions (e.g., “who should we target?”) into actionable research plans.
- Analyse data from various sources (internal, research studies, third-party) to generate insights.
- Lead quantitative and qualitative analysis, collaborating with external research partners.
- Identify trends, gaps, and opportunities in audience behavior (e.g., creator engagement trends).
- Develop insight-driven recommendations to enhance campaign effectiveness.
- Measure and evaluate campaign impact and success metrics.
- Create clear, compelling presentations to communicate findings to stakeholders.
- Guide stakeholders on best practices and elevate strategic thinking.
- Support broader market analysis and business case development.
What we’re looking for
- Experience in marketing analytics or insights roles.
- Strong B2C marketing knowledge — able to engage credibly with marketers.
- Experience with multiple data sources (internal, research, qualitative & quantitative).
- Ability to translate data into insightful business recommendations.
- Strong stakeholder management and communication skills.
- Proficient in presenting insights through clear storytelling and decks.
- Strategic mindset — capable of structuring ambiguous problems into analysis.
- Working knowledge of SQL.
- Experience querying and analysing large datasets (e.g., PLX, Colab).
- Strong Excel/Google Sheets skills (trend analysis, pivots, modeling).
- Understanding of marketing measurement methodologies (e.g., campaign impact, experimentation).
- Experience managing or commissioning qualitative and quantitative market research.
- Background in large B2C marketing environments.
- Familiarity with online video/creator ecosystems.
- Experience in tech or digital platforms.
Why this role
- Work on high-profile marketing across EMEA.
- Influence real campaigns and strategic decisions.
- Exposure to large-scale B2C marketing and global teams.
- Strong blend of analytics, strategy, and marketing impact.
Ready to take your marketing analysis career to the next level? Apply now!
Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Marketing Analytics & Insights Analyst - Hybrid London employer: Adecco
At Adecco, we pride ourselves on being an excellent employer, offering a dynamic hybrid work environment in London that fosters collaboration and innovation. Our inclusive culture supports employee growth through continuous learning opportunities and exposure to high-profile marketing projects across EMEA, allowing you to make a tangible impact on strategic decisions. Join us to be part of a team that values diversity and empowers you to elevate your marketing analysis career while enjoying the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Insights Analyst - Hybrid London
✨Tip Number 1
Network like a pro! Reach out to people in the marketing analytics field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical projects or case studies. This will help you stand out during interviews and demonstrate your ability to translate data into actionable insights.
✨Tip Number 3
Prepare for interviews by brushing up on common marketing analytics questions. Think about how you can relate your past experiences to the role, especially around stakeholder management and presenting insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Analytics & Insights Analyst - Hybrid London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in marketing analytics and insights, especially any work with B2C marketing. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how you can tackle business challenges. Be sure to mention specific examples of your past successes.
Showcase Your Data Skills:Since this role involves analysing various data sources, make sure to highlight your proficiency in SQL and Excel/Google Sheets. We love seeing how you've turned data into actionable insights in your previous roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Adecco
✨Know Your Data Sources
Familiarise yourself with the various data sources mentioned in the job description. Be ready to discuss how you’ve used internal, research, and third-party data in past roles. This will show your understanding of the analytical landscape and your ability to generate actionable insights.
✨Master Your Storytelling Skills
Prepare to present your findings clearly and compellingly. Think about how you can turn complex data into a narrative that resonates with stakeholders. Practising your presentation skills will help you communicate your insights effectively during the interview.
✨Showcase Your Strategic Mindset
Be prepared to discuss how you approach ambiguous problems. Think of examples where you’ve structured complex issues into manageable analyses. This will demonstrate your strategic thinking and problem-solving abilities, which are crucial for this role.
✨Engage with Marketing Knowledge
Brush up on your B2C marketing knowledge and be ready to discuss current trends, especially in the online video and creator ecosystems. Showing that you’re up-to-date with industry developments will help you connect with the interviewers and prove your credibility.
