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- Tasks: Manage shopper marketing plans and promotions for top UK retail accounts.
- Company: Join a dynamic FMCG/CPG company with leading brands.
- Benefits: Competitive pay, hybrid work model, and opportunities for growth.
- Why this job: Influence shopper behaviour and drive impactful marketing campaigns.
- Qualifications: Degree in Marketing and experience in Shopper Marketing or Account Management.
- Other info: Fast-paced environment with strong collaboration and career development.
The predicted salary is between 22 - 30 £ per hour.
Pay Rate: 26.46 per hour
Location: Bracknell (Hybrid - 4 days per week onsite)
Travel: Up to 20% domestic
Industry: FMCG / CPG (UK Retail Accounts)
About the Role
We are seeking a proactive and highly organised Shopper Marketing Executive to join our team. In this role, you will manage multiple customer seasons, promotions, and shopper communication activities within the UK retail environment. You will lead the development and execution of a comprehensive Shopper Marketing Execution Plan for the Retail and Office District, ensuring brand visibility, strong customer engagement, and commercial success. This is an exciting opportunity for someone with strong FMCG/CPG experience who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is passionate about driving consumer impact at point of purchase.
Responsibilities
- Manage seasonal plans, promotions, and consumer communications across key UK retail accounts.
- Lead the creation, activation, and performance measurement of Shopper Marketing strategies.
- Support core marketing operations including POs, budget tracking, and SKU creation.
- Build a deep understanding of shopper behaviour-needs, preferences, and buying habits.
- Collaborate closely with Category Development Managers, Key Account Managers, and Area Portfolio/Trade Marketing Managers to identify and maximise growth opportunities.
- Develop strong knowledge of business brands, product portfolios, and ongoing campaigns to enable effective promotion.
- Build and maintain strong relationships with customer marketing teams, aligning brand activities to their go-to-market strategies and target audiences.
- Analyse marketing performance metrics, manage the budget, and assess financial viability of marketing activities to optimise future planning.
Qualifications
- Degree in Marketing (or higher) from an accredited institution.
- Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
- Strong analytical skills with the ability to interpret consumer data and campaign performance.
- Proven experience in project management and stakeholder management.
- Excellent communication and influencing skills.
Desirable Qualifications
- Strong commercial acumen.
- Excellent organisational and prioritisation abilities.
- Confident communicator with strong interpersonal skills.
- A motivated self-starter who can work independently and collaboratively.
- Team player with a proactive and solution-focused approach.
Why Join Us
This role offers the chance to work with leading brands, influence shopper behaviour, and contribute to high-impact retail marketing campaigns. If you’re passionate about FMCG marketing and want to work in a dynamic, collaborative, and fast-moving environment-this could be the perfect fit.
Shopper Marketing Executive - FMCG & CPG in London employer: Adecco
Contact Detail:
Adecco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive - FMCG & CPG in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG/CPG industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past Shopper Marketing successes. This will help you stand out during interviews and demonstrate your impact.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. Get comfortable discussing your experience and how it relates to the role of Shopper Marketing Executive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Shopper Marketing Executive - FMCG & CPG in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopper Marketing Executive role. Highlight your FMCG/CPG experience and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about shopper marketing and how you can contribute to our team. Keep it engaging and make it personal—let us know why you want to join StudySmarter!
Showcase Your Analytical Skills: Since this role involves analysing marketing performance metrics, be sure to mention any experience you have with data analysis. We love candidates who can interpret consumer data and use it to drive decisions, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive—just like we like our candidates to be!
How to prepare for a job interview at Adecco
✨Know Your Shopper Marketing
Make sure you brush up on the latest trends in shopper marketing, especially within the FMCG/CPG sector. Be ready to discuss how you can leverage consumer behaviour insights to drive effective marketing strategies.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you successfully managed multiple tasks and stakeholders. Highlight your organisational skills and how you prioritised tasks to meet deadlines, as this role requires juggling various promotions and plans.
✨Understand the Brand Portfolio
Familiarise yourself with the brands and products you'll be working with. Being able to discuss their unique selling points and how they fit into the market will show your genuine interest and readiness for the role.
✨Prepare for Data-Driven Discussions
Since strong analytical skills are crucial, be prepared to talk about how you've used data to inform marketing decisions in the past. Bring examples of how you measured campaign performance and adjusted strategies based on those insights.