At a Glance
- Tasks: Drive product marketing strategy for our flagship e-commerce platform and lead innovative campaigns.
- Company: Join a dynamic global team focused on e-commerce and retail innovation.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on user insights and brand positioning.
- Why this job: Make a real impact by shaping product strategies and engaging users in exciting ways.
- Qualifications: Experience in e-commerce marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 70000 € per year.
Location: [Insert Location/Remote/Hybrid]
Team: Global E-Commerce Platform
Employment Type: Full-time
About the Role
As a Product Marketing Manager, you will drive the product marketing strategy for our premier, flagship owned retail e-commerce platform. You will act as the bridge between internal teams and external stakeholders, providing critical market context, user insights, and strategic direction for key product features and services.
In this role, you will form the guiding principles for product launches and long-term growth. From running medium-to-large-scale campaigns to developing innovative content strategies, you will leverage multiple channels to drive education, user engagement, and product adoption. If you love digging into detailed insights to solve big-picture problems and staying ahead of industry trends, this role is for you.
Key Responsibilities
- Go-to-Market & Strategy: Act as the subject matter expert on specific products/features, partnering across teams to influence the product development process and predict industry trends. Develop and execute comprehensive go-to-market (GTM) plans, defining positioning strategies to successfully bring new products and features to market. Validate market sizes and opportunities (active users, revenue, growth, profit) and collaborate with teams to build data-driven hypotheses and visions.
- Campaign & Content Management: Lead and manage medium-to-large-scale marketing campaigns, assets, and programs to meet team Objectives and Key Results (OKRs). Evaluate and analyze campaign performance metrics across integrated channels to optimize future strategies. Independently create and iterate high-quality marketing content, ensuring it aligns perfectly with the overarching product strategy and brand standards.
- User Insights & Brand Positioning: Own the product brand positioning, value propositions, and messaging strategy, adapting the product voice across various narratives and frameworks. Develop deep user insights to ensure the 'user voice' is incorporated into both product development and marketing strategies. Independently scope and manage user research initiatives by leveraging both internal and external research partners. Advocate for optimal in-product user experiences, providing feedback to cross-functional teams to resolve issues and boost engagement.
Qualifications & Experience
Minimum Requirements:
- Sufficient years of marketing experience, specifically working across e-commerce and/or retail marketing.
- Trading and Merchandise experience.
- Direct experience working within or closely supporting an owned retail e-commerce platform.
- Language Requirement: Proficiency in English is required. Fluency in any additional European language is a strong plus.
Core Proficiencies & Skills:
- Product Positioning & Brand Management: Proven ability to build compelling brand frameworks, value propositions, and messaging.
- Data Analysis & Synthesis: Skilled at tracking quantitative and qualitative metrics to measure product and business success.
- Campaign & Brief Management: Strong track record of executing integrated marketing campaigns and writing clear, actionable marketing briefs.
- Consumer Behavior & Research: Ability to translate user insights and industry knowledge into impactful storytelling.
- Stakeholder & Partner Management: Experience advising cross-functional partners and leading through influence (situational leadership).
Product Manager, Marketing Services in London employer: Adecco
As a leading player in the e-commerce sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while promoting a vibrant and inclusive culture. Located in a dynamic area, our team enjoys the unique advantage of being at the forefront of industry trends, making this an ideal place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager, Marketing Services in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Product Marketing Manager. Highlight your successes in e-commerce and retail marketing to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Manager, Marketing Services in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in e-commerce and retail marketing, and don’t forget to showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our needs. Be sure to mention specific experiences that demonstrate your ability to drive user engagement and product adoption.
Showcase Your Analytical Skills:Since data analysis is key for this role, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing candidates who can turn insights into action, so don’t hold back on those metrics!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Adecco
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the e-commerce platform and its key features. Familiarise yourself with recent product launches and market trends. This will help you speak confidently about how you can contribute to the product marketing strategy.
✨Prepare Your Go-to-Market Strategy
Think about how you would approach a go-to-market plan for a new product. Be ready to discuss your ideas on positioning strategies and how you would validate market opportunities. This shows that you can think strategically and are prepared to take ownership of the role.
✨Showcase Your Campaign Management Skills
Have examples ready of medium-to-large-scale campaigns you've managed in the past. Discuss the metrics you used to evaluate their success and how you optimised future strategies based on those insights. This demonstrates your ability to drive user engagement effectively.
✨Emphasise User Insights
Be prepared to talk about how you've incorporated user insights into your marketing strategies. Share specific examples of user research initiatives you've led and how they influenced product development or marketing messaging. This highlights your understanding of the user voice and its importance in product marketing.
