At a Glance
- Tasks: Drive product marketing strategy for our flagship e-commerce platform and lead innovative campaigns.
- Company: Join a dynamic global e-commerce team focused on growth and innovation.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with excellent career advancement opportunities.
- Why this job: Make an impact by shaping product launches and engaging users with cutting-edge marketing strategies.
- Qualifications: Experience in e-commerce marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 € per year.
Location: [Insert Location/Remote/Hybrid]
Team: Global E-Commerce Platform
Employment Type: Full-time
About the Role
As a Product Marketing Manager, you will drive the product marketing strategy for our premier, flagship owned retail e-commerce platform. You will act as the bridge between internal teams and external stakeholders, providing critical market context, user insights, and strategic direction for key product features and services.
In this role, you will form the guiding principles for product launches and long-term growth. From running medium-to-large-scale campaigns to developing innovative content strategies, you will leverage multiple channels to drive education, user engagement, and product adoption. If you love digging into detailed insights to solve big-picture problems and staying ahead of industry trends, this role is for you.
Key Responsibilities
- Go-to-Market & Strategy: Act as the subject matter expert on specific products/features, partnering across teams to influence the product development process and predict industry trends. Develop and execute comprehensive go-to-market (GTM) plans, defining positioning strategies to successfully bring new products and features to market. Validate market sizes and opportunities (active users, revenue, growth, profit) and collaborate with teams to build data-driven hypotheses and visions.
- Campaign & Content Management: Lead and manage medium-to-large-scale marketing campaigns, assets, and programs to meet team Objectives and Key Results (OKRs). Evaluate and analyze campaign performance metrics across integrated channels to optimize future strategies. Independently create and iterate high-quality marketing content, ensuring it aligns perfectly with the overarching product strategy and brand standards.
- User Insights & Brand Positioning: Own the product brand positioning, value propositions, and messaging strategy, adapting the product voice across various narratives and frameworks. Develop deep user insights to ensure the 'user voice' is incorporated into both product development and marketing strategies. Independently scope and manage user research initiatives by leveraging both internal and external research partners. Advocate for optimal in-product user experiences, providing feedback to cross-functional teams to resolve issues and boost engagement.
Qualifications & Experience
Minimum Requirements:
- Sufficient years of marketing experience, specifically working across e-commerce and/or retail marketing.
- Trading and Merchandise experience.
- Direct experience working within or closely supporting an owned retail e-commerce platform.
- Language Requirement: Proficiency in English is required. Fluency in any additional European language is a strong plus.
Core Proficiencies & Skills:
- Product Positioning & Brand Management: Proven ability to build compelling brand frameworks, value propositions, and messaging.
- Data Analysis & Synthesis: Skilled at tracking quantitative and qualitative metrics to measure product and business success.
- Campaign & Brief Management: Strong track record of executing integrated marketing campaigns and writing clear, actionable marketing briefs.
- Consumer Behavior & Research: Ability to translate user insights and industry knowledge into impactful storytelling.
- Stakeholder & Partner Management: Experience advising cross-functional partners and leading through influence (situational leadership).
Product Manager - Digital Marketing in London employer: Adecco
As a leading player in the e-commerce sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while enjoying a vibrant work culture that values creativity and teamwork. Located in a dynamic area, our team benefits from a supportive atmosphere that encourages work-life balance and the chance to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Product Manager in Digital Marketing. A confident, concise introduction can make a great first impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Manager - Digital Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in e-commerce and retail marketing, and don’t forget to showcase any campaigns you've led that align with our goals at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about product marketing and how your skills can help drive our e-commerce platform forward. Be specific about your achievements and how they relate to the role.
Showcase Your Data Skills:Since data analysis is key for this role, make sure to include examples of how you've used data to inform marketing strategies or campaign decisions. We love seeing how you’ve turned insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Adecco
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's e-commerce platform and its key features. Familiarise yourself with their product positioning and recent campaigns. This will help you speak confidently about how you can contribute to their marketing strategy.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data analysis in previous roles. Bring examples of how you've tracked campaign performance metrics and made data-driven decisions. This will demonstrate your ability to optimise strategies based on insights, which is crucial for the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or develop go-to-market plans. Think through potential scenarios in advance and outline your thought process. This shows your strategic thinking and problem-solving skills, which are essential for a Product Marketing Manager.
✨Emphasise Collaboration and Influence
Since the role involves working with cross-functional teams, be ready to share examples of how you've successfully collaborated with others. Highlight instances where you've influenced product development or marketing strategies, showcasing your stakeholder management skills.
