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For Companies At a Glance
- Tasks: Support the Store Manager in running the store and achieving sales targets.
- Company: Join a leading fashion retailer with a vibrant team culture.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Why this job: Be a key player in delivering an exceptional customer experience.
- Qualifications: Retail or management experience and strong leadership skills.
- Other info: Exciting opportunities for personal development and team collaboration.
Salary: £30,000-£35,000
Location: Chelsea
Role Purpose
To support the Store Manager in the day-to-day running of the store, ensuring commercial targets are met, brand standards are upheld, and the team delivers an excellent customer experience. The Assistant Store Manager acts as a key point of leadership on the shop floor, balancing operational excellence with people management and visual execution.
Key Responsibilities
- Commercial & Reporting
- Support the Store Manager in achieving sales targets, KPIs, and store budgets.
- Complete End of Day (EOD) reporting, ensuring accuracy of sales, transactions, and operational notes.
- Identify missed sales opportunities and propose commercial actions to improve performance.
- Produce and submit Sunday/weekly trade reports, including:
- Sales performance vs targets and last year
- Footfall and conversion insights
- Best and worst-performing products
- Key trading observations and actions
- Maintain VM standards in line with brand guidelines.
- Execute seasonal VM updates, product drops, and promotional changes.
- Ensure mannequins, wall bays, tables, and rails are styled correctly and commercially.
- Regularly review floor layouts to optimise product visibility and customer flow.
- Communicate VM updates clearly to the wider team.
- Support day‑to‑day people management, acting as a leader on the shop floor.
- Manage daily shopfloor responsibilities, including zoning, sizing, and presentation.
- Coach and motivate team members to deliver strong customer service and sales results.
- Assist with onboarding and training of new starters.
- Provide clear tasking and delegation during shifts.
- Support performance management through regular feedback and follow‑ups.
- Support stock deliveries, transfers, and replenishment processes.
- Ensure stock accuracy and support stocktakes as required.
- Conduct regular stockroom and shop floor checks to ensure:
- Accurate stock placement and organisation
- Clear and safe walkways
- Stock is fully replenished and correctly sized
- Ensure all daily and weekly administrative tasks are completed accurately and on time.
- Order and maintain adequate levels of store supplies.
- Escalate maintenance or system issues promptly to the Store Manager.
- Ensure cleaning routines are followed consistently throughout the day.
- Lead by example to ensure the store environment reflects a premium brand.
- Maintain high standards of cleanliness across the shopfloor, stockroom, and staff areas.
- Support compliance with all Health & Safety procedures and company policies.
- Ensure the store is safe, secure, and compliant at all times.
- Report accidents, incidents, or risks promptly and accurately.
- Act as Duty Manager in the absence of the Store Manager.
- Open and close the store in line with company procedures.
- Deliver a consistently high level of customer service.
- Represent the brand professionally at all times.
- Support company initiatives, promotions, and ad‑hoc projects.
Skills & Behaviours
- Strong leadership and communication skills.
- Commercial awareness and attention to detail.
- Organised, proactive, and able to prioritise tasks.
- Confident decision‑maker with a hands‑on approach.
- Passionate about fashion and outerwear.
- Competent with CRM systems.
- Knowledge of inventory management processes.
Preferred Qualifications & Experience
- Experience in retail or management roles.
- Experience conducting performance reviews.
Assistant Store Manager in London employer: Adecco
Contact Detail:
Adecco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent news. This will help you connect with the interviewers and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice makes perfect! Run through common interview questions with a friend or in front of the mirror. Focus on how your experience aligns with the role of Assistant Store Manager, especially around leadership and customer service.
✨Tip Number 3
Dress to impress! Make sure your outfit reflects the brand's style and professionalism. First impressions matter, so show them you can represent their brand well right from the start.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Assistant Store Manager role. Highlight your retail experience, leadership skills, and any relevant achievements that align with the job description. We want to see how you can support our Store Manager and drive sales!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for fashion and your understanding of the brand. Let us know why you're the perfect fit for the team and how you can contribute to delivering an excellent customer experience.
Showcase Your Leadership Skills: In your application, emphasise your leadership and people management abilities. Share examples of how you've motivated teams or improved performance in previous roles. We’re looking for someone who can lead by example on the shop floor!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the position. Just scroll down and click on 'Apply' – we can’t wait to hear from you!
How to prepare for a job interview at Adecco
✨Know Your Numbers
Before the interview, brush up on your understanding of sales targets and KPIs. Be ready to discuss how you've met or exceeded these in previous roles. This shows you’re commercially aware and can contribute to achieving the store's goals.
✨Visual Merchandising Savvy
Familiarise yourself with the brand’s visual merchandising standards. Bring examples of how you've successfully executed VM updates in past positions. This will demonstrate your attention to detail and ability to enhance customer experience through effective product presentation.
✨Leadership Examples
Prepare specific examples of how you've led a team or managed staff in previous roles. Highlight your coaching techniques and how you motivate others to achieve sales results. This will showcase your leadership skills and readiness to support the Store Manager.
✨Health & Safety Knowledge
Understand the basics of health and safety compliance in a retail environment. Be prepared to discuss how you’ve ensured a safe shopping experience in the past. This will show that you take store standards seriously and are committed to maintaining a secure environment.
