At a Glance
- Tasks: Design and optimise digital marketing campaigns to drive traffic and leads.
- Company: Join a leading tech company with a focus on innovation and growth.
- Benefits: Competitive hourly rate, flexible working, and opportunities for professional development.
- Other info: Inclusive workplace committed to supporting diverse candidates.
- Why this job: Make an impact in a fast-paced environment while honing your digital marketing skills.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Remuneration: £44.23 Per Hour
Location: London, UK
Contract: 12 months FTC (18 May 2026 – 17 May 2027)
Role Summary
We are seeking an experienced Digital Marketing Manager to design, scale, and optimise paid media and performance marketing programmes that drive high‑quality traffic and lead generation across global and regional growth initiatives. This role requires deep hands‑on expertise across digital channels, strong analytical capabilities, and the ability to deliver end‑to‑end campaigns—from strategy and execution through to measurement and optimisation. You will partner closely with cross‑functional teams to deliver impactful digital programmes at speed, supporting scalable growth initiatives and high‑impact business campaigns.
About You
You are a seasoned performance marketer with a strong track record of delivering results in fast‑paced environments. You understand how to engage different audiences and personas, from SMB through to Enterprise, and are confident connecting upper‑ and lower‑funnel strategies into integrated journeys. You are analytical, commercially minded, and comfortable operating with autonomy while collaborating across multiple stakeholders. You thrive in lean, agile teams and bring structure, clarity, and momentum to complex digital initiatives.
Key Responsibilities
- Performance & Demand Generation
- Design, scale, and optimise paid media and demand generation programmes across key digital channels (Ads)
- Build full‑funnel, end‑to‑end digital journeys from ideation through execution and reporting
- Connect and optimise campaigns across multiple stages of the funnel
- Campaign & Programme Management
- Manage global virtual event promotional plans, from webinars through to large‑scale digital experiences
- Own integrated digital campaign delivery including creative, format selection, platform innovation, QA, and optimisation
- Activate and execute multi‑channel ABM strategies targeting high‑value accounts and personas
- Agency & Partner Management
- Manage agencies and partners, ensuring high‑quality delivery, accuracy, and adherence to timelines
- Lead digital channel execution by providing clear briefs, deliverables, and performance expectations
- Measurement, Analytics & Optimisation
- Own campaign tracking, reporting, and performance measurement
- Deliver comprehensive reporting to support advanced optimisation and insight generation
- Collaborate with analytics, data science, and measurement teams to build robust reporting frameworks
- Use data‑driven insights to identify trends, surface opportunities, and make optimisation recommendations
- Content, Creative & CRO
- Drive content and creative planning aligned to personas, objectives, and campaign types
- Develop messaging strategies that cut through and improve audience engagement
- Support landing page, form optimisation, CRO initiatives, and SEO strategies to improve conversion and organic performance
- Testing, Innovation & AI
- Own the testing and learning agenda across channels, audiences, and formats
- Conduct deep audience segmentation and testing to improve efficiency and performance
- Leverage AI, automation, and smart bidding to improve operating speed and marketing effectiveness
- Collaboration & Enablement
- Deliver strategic insights to marketing, sales, product marketing, and senior stakeholders
- Collaborate cross‑functionally to create growth roadmaps and continuous optimisation plans
- Continuously review and improve digital go‑to‑market processes
Experience & Skills Required
- Experience in performance marketing within B2B SaaS, technology, agency, or high‑growth environments
- Strong hands‑on experience with paid social and paid search platforms (Ads)
- Proven experience running virtual and in‑person event programmes (webinars, livestreams, online sessions)
- Strong understanding of CRM‑based lead management and event‑to‑pipeline journeys
- Experience managing agencies and marketing budgets
- Familiarity with martech/adtech, including automation, enrichment, lead routing, nurture, personalisation, and monetisation
- Strong proficiency in analytics and reporting tools (e.g. Google Data Studio, Salesforce, event platforms)
- Excellent project management and communication skills
- Comfortable working across time zones and managing ambiguity
Nice to Have
- Experience with streaming/event platforms such as SplashThat
- Spanish or Portuguese language skills
- Experience managing paid search campaigns using AI‑driven automation and smart bidding (including app installs)
Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Digital Marketing Manager in Edinburgh employer: Adecco
At Adecco, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. Our London location provides a vibrant environment where you can thrive in your role as a Digital Marketing Manager, with ample opportunities for professional growth and development. We are committed to inclusivity and support our employees in achieving their career aspirations while enjoying a competitive remuneration package and a focus on work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adecco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adecco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adecco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adecco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adecco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adecco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adecco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adecco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adecco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adecco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
