Marketing Assistant/Administrator in Bracknell

Location: Bracknell (Minimum 4 days per week in the office)

Pay Rate: £18.07 - £20.34 per hour

Hours: 37.5 hours per week

Contract: Maternity Cover

The Opportunity

We are recruiting for a Shopper Marketing Assistant to join a leading global FMCG business, to provide administrative support to the Marketing team. Reporting to the Shopper Marketing Manager, you will provide administrative support to the team and play a key role in ensuring shopper marketing campaigns, promotional activity and customer-facing content are executed accurately and effectively across multiple retail channels. This role is highly operational and coordination-focused, making it ideal for someone who is organised, detail-oriented and enjoys managing multiple projects and stakeholders simultaneously.

Key Responsibilities

• Shopper Marketing & Campaign Support
  • Support the Shopper Marketing team with campaign planning, execution and post-campaign evaluation.
  • Maintain and manage the Shopper Marketing Channel Calendar, ensuring all activations and key milestones are accurately tracked.
  • Coordinate shopper and brand campaign activity, ensuring projects are delivered on time and to a high standard.
  • Support Shopper Marketing Managers and Shopper Leads with day-to-day operational activities.
• Promotional Execution & Compliance
  • Monitor customer listings and promotional activity across key retail accounts.
  • Verify promotional pricing and campaign activation both online and in-store.
  • Work with external merchandising agencies to ensure promotional compliance.
  • Brief agencies on in-store execution requirements and expected standards.
  • Review compliance reports and identify any corrective actions required.
  • Analyse findings and provide key insights and recommendations to internal stakeholders and Key Account Managers.
• Digital & Website Management
  • Maintain and update brand pages and 'Where to Buy' pages.
  • Ensure customer website links direct shoppers to the correct product pages.
  • Audit customer websites regularly to ensure content is accurate and up to date.
  • Support a seamless shopper journey from promotional activity through to purchase.
• Asset & Content Management
  • Manage the distribution of approved product assets, including product images, product descriptions, and marketing content.
  • Ensure retailer and customer websites display the latest product information.
  • Maintain and distribute marketing materials through third-party platforms.
  • Conduct regular content audits to ensure brand consistency and accuracy.
• Reporting & Analysis
  • Prepare reports using internal and external data sources.
  • Analyse competitor activity, category trends and campaign performance.
  • Provide insights and recommendations to support future activations.
  • Conduct in-store competitor and category reviews to identify best-in-class execution opportunities.
• Administrative Support
  • Provide operational and administrative support across the wider Shopper Marketing team.
  • Manage purchase orders from creation through to reconciliation.
  • Place sample orders and track requests.
  • Support project tracking, stakeholder communications and team administration.

About You

We are open to applications from both experienced Administrative professionals and ambitious graduates who can demonstrate relevant experience through placements, internships or previous roles.

Essential Skills & Experience

• Strong organisational and administrative skills.
• Excellent attention to detail.
• Proficient in Microsoft Excel and the wider Microsoft Office suite.
• Strong analytical and reporting capabilities.
• Excellent communication and stakeholder management skills.
• Ability to prioritise workload and manage multiple projects simultaneously.
• Self-motivated with a proactive and collaborative approach.

Desirable Experience

• Previous experience in Administration / Operation Administrative support.
• FMCG, retail or consumer goods industry experience.
• Experience working with promotional campaigns, retail activation or customer content management.