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- Tasks: Lead innovative marketing strategies to grow corporate engagement and drive revenue.
- Company: Join a vibrant organization known for its impactful B2B marketing initiatives.
- Benefits: Enjoy a hybrid work model with 4 days WFH and competitive salary.
- Why this job: Make a significant impact in a dynamic environment while advancing your marketing career.
- Qualifications: Proven B2B marketing experience, ideally with international exposure and strong strategic skills.
- Other info: This role offers the chance to collaborate with directors and key stakeholders.
Adecco London City are supporting a well-known client, recruiting for a B2B Marketing Manager! Location: City of London | Hybrid: 4 days WFH, 1 day in-office Salary: £40,000 – £50,000 Are you a dynamic marketing professional with a passion for driving growth in the B2B sector? Our client is on the lookout for a talented B2B Marketing Manager to spearhead innovative marketing initiatives and expand their corporate client base in the UK and beyond! Key Responsibilities: Engage & Expand: Develop and implement strategies to grow engagement with corporate entities, aligning with our client's internationalisation goals. Creative Campaigns: Design and execute targeted marketing campaigns to attract new paying corporate accounts, showcasing the products, advisory services, and new products. Market Insights: Conduct thorough market research and customer segmentation to assess the viability of new products and pricing strategies. Maximise Revenue: Utilise all elements of the marketing mix to enhance income from products and services, ensuring cost-effective use of all channels, including events. Data-Driven Decisions: Analyse data to measure the effectiveness of marketing activities, driving continuous improvement. Collaborative Leadership: Work closely with directors and teams to launch new products and services successfully. Build Partnerships: Identify and foster relationships with key stakeholders to boost B2B growth. Budget Management: Contribute to the budget-setting process, ensuring effective expenditure control. Promote Value: Advocate for the products and services to corporate clients.What We're Looking For: A proven track record in B2B marketing, ideally in a commercial setting. International/ Global marketing experience. Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot). A marketing qualification or equivalent experience is required.Core Competencies: Leadership: Inspire and guide teams toward a shared vision, while fostering individual and team growth. Strategic Focus: Develop long-term strategies that align with our client's goals and adapt to changing market conditions. Change Oriented: Embrace innovation and continuously seek better ways to achieve results. Decisive: Analyse information to make timely, sustainable decisions that drive progress. Influential: Build strong partnerships and collaborate effectively with stakeholders. Results-Driven: Plan meticulously to deliver outstanding results on time and within budget. Customer-Centric: Understand and respond creatively to customer needs, enhancing loyalty and reputation. Resilient: Maintain composure under pressure and navigate challenges resourcefully.Why Join Us? This is an incredible opportunity to make a significant impact within a vibrant organisation. If you are ready to take your B2B marketing career to the next level, we want to hear from you! Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer. By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website
B2B Marketing Manager employer: Adecco
Contact Detail:
Adecco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest B2B marketing trends and strategies. This will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the B2B marketing space. Attend industry events or webinars to connect with potential colleagues and learn more about what companies like ours are looking for in a candidate.
✨Tip Number 3
Showcase your data-driven decision-making skills. Be prepared to discuss specific examples of how you've used data to inform your marketing strategies and improve campaign performance.
✨Tip Number 4
Research our company and its products thoroughly. Understanding our offerings and how they fit into the B2B landscape will allow you to speak confidently about how you can contribute to our growth.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially any international or global marketing roles. Use specific examples that demonstrate your ability to drive growth and engagement with corporate clients.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the company's goals. Mention how your skills align with their needs, particularly in developing innovative marketing strategies and managing budgets.
Showcase Relevant Skills: Emphasize your knowledge of B2B marketing strategies, tools, and channels, such as SEO, SEM, and CRM systems like HubSpot. Provide examples of how you've successfully utilized these in past roles.
Highlight Leadership Experience: If you have experience leading teams or projects, make sure to include this in your application. Discuss how you've inspired others and contributed to a collaborative work environment, as this is a key competency for the role.
How to prepare for a job interview at Adecco
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous B2B marketing roles in detail. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your proven track record and suitability for the role.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data analysis, come equipped with examples of how you've used data to inform marketing strategies. Discuss any tools or systems you've utilized, such as CRM platforms like HubSpot, to drive results.
✨Emphasize Collaborative Leadership Skills
The position requires working closely with directors and teams. Share experiences where you've successfully collaborated with others to launch products or services, showcasing your ability to inspire and guide teams toward a common goal.
✨Prepare for Market Insights Discussion
Research the current trends in the B2B sector relevant to the company. Be ready to discuss how you would approach market research and customer segmentation to identify new opportunities for growth.
