At a Glance
- Tasks: Lead and develop global CRM and marketing strategies to enhance customer engagement.
- Company: Prestigious retail store known for exceptional craftsmanship in menswear.
- Benefits: Competitive salary of up to £60,000 and great benefits.
- Other info: Exciting opportunity with excellent career growth in a dynamic environment.
- Why this job: Shape the global marketing strategy for a luxury brand and make a real impact.
- Qualifications: 5 years of experience in CRM management and campaign delivery required.
The predicted salary is between 40500 - 49500 £ per year.
An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties.
As a CRM & Marketing Manager, you will be responsible for leading and developing the company’s global CRM and marketing strategy to enhance customer engagement and brand performance. This full-time role offers a salary of up to 60,000 and benefits.
You will be responsible for:
- Develop and refine the company’s CRM strategy to support business goals.
- Maintain CRM systems and ensure data accuracy across customer touchpoints.
- Create and automate personalised marketing campaigns to boost engagement and conversion.
- Lead global email marketing with a test-and-learn optimisation approach.
- Oversee weekly newsletter and social media content.
- Analyse customer behaviour to guide marketing and business decisions.
- Report regularly on KPIs and campaign performance.
- Drive effective use of customer data across digital and in-store platforms.
- Manage external agencies for paid social, digital, and PR activity.
- Coordinate seasonal marketing calendars and ensure brand consistency.
- Track and enhance website performance to improve customer experience.
What we are looking for:
- Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role.
- Proven experience of 5 years in CRM management and campaign delivery.
- Experienced in designing, executing, and managing CRM campaigns.
- Strong understanding of CRM platforms and marketing automation tools.
- Skilled in using tools such as Google Analytics.
- Ideally have experience within a premium or luxury environment.
- Commercially minded with a good understanding of market trends and competitor activity.
This is an exciting opportunity to join a prestigious brand and play a key role in shaping its global marketing strategy.
CRM & Marketing Manager in London employer: Additional Resources
Join a forward-thinking company that values innovation and technical excellence, where as a Senior Platform Engineer, you will play a pivotal role in scaling a pioneering platform. With a strong emphasis on employee growth, collaborative work culture, and the opportunity to lead cutting-edge projects, this position offers a unique chance to make a meaningful impact in a dynamic environment. Located in a vibrant area, the company provides excellent benefits and fosters a culture of continuous learning and development.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Additional Resources and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Additional Resources are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Additional Resources on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Additional Resources. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Additional Resources. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Additional Resources:Show us that you’ve done your homework! In your application, briefly mention what you admire about Additional Resources’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Additional Resources
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Additional Resources will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Additional Resources, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
