Role Overview
As an Email Marketing Specialist, you'll oversee email marketing for multiple client accounts, using Klaviyo to create and deliver campaigns and automated workflows.
Salary and Benefits
This full-time role offers a salary of £38,000 with benefits.
Responsibilities
- Plan, create and deliver email marketing campaigns using Klaviyo, including automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase and win-back sequences.
- Develop customer segments and personalised campaigns, managing email marketing calendars across multiple client accounts.
- Monitor campaign performance, including open rates, click-through rates, conversions and revenue attribution, and conduct A/B testing.
- Prepare performance reports, provide insights and recommendations, and communicate with clients about their email marketing activity.
- Collaborate with creative, design and wider marketing teams, keeping up to date with email marketing best practices, deliverability and Klaviyo developments.
- Perform other duties as required.
What we are looking for
- Approx 3 years' experience in email marketing.
- Experience using Klaviyo to manage and optimise email marketing campaigns.
- Understanding e-commerce email marketing, customer retention and lifecycle marketing.
- Knowledge of creating automated workflows, customer segments and tailored campaigns.
- Background working within an agency and managing campaigns for multiple clients would be preferred.
- Ability to analyse campaign data and identify areas for performance improvement.
Relevant Professional Background
- Email Marketing Specialist
- Email Marketing Manager
- Klaviyo Specialist
- Klaviyo Email Marketing Specialist
- Email Campaign Manager
- Email Marketing Campaign Specialist
- CRM Marketing Specialist
- CRM Manager
- Lifecycle Marketing Specialist
- Retention Marketing Specialist
- Email Automation Specialist
- Email Marketing Strategist
- E-commerce Email Marketing Specialist
- Email Marketing Consultant
- Marketing Automation Specialist
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Email Marketing Specialist - Klaviyo employer: Additional Resources Ltd.
Join a leading live events and production organisation in Borehamwood, Hertfordshire, where your expertise in lighting and technical delivery will shine. With a competitive salary, generous holiday allowance, and private healthcare benefits, we foster a dynamic work culture that prioritises employee growth and collaboration. This is an exciting opportunity to lead innovative projects while mentoring a talented team in a fast-paced environment.
