Social Media & Community Manager

Salary £45,000 to £55,000 depending on experience.

Location: With office space in Stockton-on-Tees, co-working space in London, and flexible working arrangements, we’re open to candidates across the UK. Ideally, you’ll be based within reach of either location, though we’ll also consider those further afield who are happy to travel to our offices when needed.

About Us: Founded over 22 years ago by hair extension expert Victoria Lynch, Additional Lengths has grown into one of the UK’s leading hair extension specialists, delivering premium products and services to professionals and consumers worldwide, with ethical sourcing and excellence at the heart of everything we do. Headquartered in Stockton-on-Tees in the North East of England, with a co-working space in London, we combine strong regional roots with a growing national and global presence. We’re home to additionallengths.com, our direct-to-consumer destination for luxury extensions, and Remi Cachet, our global professional hair extension brand, setting the industry standard for premium hair, seamless results, and ethical sourcing. As a certified B Corp, we’re proud to meet the highest standards of social and environmental performance, transparency, and accountability. From ethical hair sourcing and long-term supplier partnerships to a genuine focus on employee wellbeing, we believe great business should also be a force for good. Recognised as one of the Sunday Times Best Places to Work in 2024, we foster a culture built on passion, creativity, and innovation. Our team has more than doubled in size in recent years, and with over £25 million in revenue last year, we’re experiencing exceptional global expansion with continued growth ahead.

Role Overview: The Social & Community Manager is responsible for leading the organic social and community strategy across Remi Cachet and Additional Lengths, ensuring the brands grow in authority and engagement across professional and consumer audiences. This role is social-first and brand-led, with a strong emphasis on building and nurturing Remi Cachet’s professional hairdresser community. The role provides strategic direction, leadership and oversight of content, community engagement and professional partnerships, while managing and developing a team of Social Media Executives responsible for day-to-day execution.

Some of the main responsibilities of this role include:

• Own and lead the organic social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
• Define clear social objectives, content pillars and platform roles aligned to brand and growth goals.
• Oversee weekly and monthly content planning to ensure consistent, high-quality and strategically aligned output.
• Lead the direction and creative oversight of social-first content shoots, campaigns and activations.
• Set and maintain standards for visual identity, tone of voice and storytelling across all social channels.
• Develop engaging content strategies that support wider marketing activity across paid social, CRM and web.
• Drive the growth and engagement of Remi Cachet’s professional stylist community and brand advocacy network.
• Build and strengthen relationships with stylists, salons, educators and industry ambassadors.
• Lead community-building initiatives across social channels, events, education and brand activations.
• Support and evolve the Super Stylist network through collaboration, visibility and educational opportunities.
• Line manage and develop two Social Media Executives, providing coaching, direction and support.
• Oversee community engagement, sentiment monitoring and identification of UGC and advocacy opportunities.
• Track, analyse and report on social and community performance against key KPIs and growth objectives.
• Collaborate closely with brand, digital, education and wider marketing teams to deliver cohesive campaigns and storytelling.
• Act as the key internal lead for social media and community activity, providing strategic guidance across the business.

About You: We’re ideally looking for someone with:

• Proven experience in a Social Media, Community or Brand role within the hair or beauty industry.
• People-management experience, including coaching, feedback and development of direct reports.
• Demonstrable success owning organic social strategy across Instagram, TikTok, Facebook and YouTube, with clear growth, engagement and brand impact.
• Strong background in brand-led, social-first storytelling, with the ability to translate brand positioning into culturally relevant content.
• Experience working with professional or trade communities.
• Hands-on experience building engaged professional communities, stylist networks or brand advocacy programmes.
• Proven ability to brief, direct and oversee content creation, including shoots, campaigns and social activations.
• Passion for community-building and creating meaningful relationships within the professional hair industry.

What’s On Offer: We believe great work deserves great rewards. Alongside a competitive salary, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and lifestyle:

• A collaborative, ambitious and creative culture where you can be your authentic self, contribute ideas, and play a genuine role in shaping and growing the business.
• The opportunity to influence strategy and make a real impact in a fast-growing, award-winning brand.
• Excellent career development opportunities, with room to grow as the business scales.
• 25 days’ annual leave plus bank holidays, plus your birthday off to celebrate your day your way.
• Our inclusive New Child Leave policy, offering up to 12 weeks’ paid leave for all new parents, regardless of how your family grows.
• Private health insurance through Vitality, supporting your long-term health and wellbeing.
• A healthcare cash plan to help with everyday medical costs.
• An enhanced pension scheme with salary sacrifice options, helping you plan for the future.
• 40% staff discount on Additional Lengths products and 20% off third-party brands.
• Death in service cover providing four times your salary for added peace of mind.
• Enhanced sick pay, because looking after our team matters.
• Access to our Employee Assistance Programme, offering confidential wellbeing and mental health support whenever you need it.
• Paid volunteering days each year to support the causes that matter most to you.