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- Tasks: Lead social media and influencer strategy for top hair brands, driving engagement and cultural relevance.
- Company: Join a leading ethical hair extension company recognised as one of the best places to work.
- Benefits: Enjoy competitive salary, 25 days leave, private health insurance, and generous staff discounts.
- Why this job: Be part of a creative team making a real impact in the beauty industry.
- Qualifications: Experience in social media or influencer roles, with strong storytelling and people management skills.
- Other info: Great training opportunities and a supportive culture for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid with a minimum of 2 days a week at our HQ in Stockton-on-Tees.
About us
Founded over 22 years ago by hair extension expert Victoria Lynch, Additional Lengths has grown into one of the UK’s leading hair extension specialists, delivering premium products and services to professionals and consumers worldwide, with ethical sourcing and excellence at the heart of everything we do. We’re home to additionallengths.com, our direct-to-consumer destination for luxury extensions, and Remi Cachet, our global professional hair extension brand, setting the industry standard for premium hair, seamless results, and ethical sourcing. As a certified B Corp, we’re proud to meet the highest standards of social and environmental performance, transparency, and accountability. From ethical hair sourcing and long-term supplier partnerships to a genuine focus on employee wellbeing, we believe great business should also be a force for good. Recognised as one of the Sunday Times Best Places to Work in 2024, we foster a culture built on passion, creativity, and innovation. Our team has more than doubled in size over the recent years, and with over £20+ million in revenue last year, we’re experiencing exceptional global expansion with continued growth ahead.
About The Role
The Social & Influencer Manager is responsible for leading the organic social and influencer strategy across Remi Cachet and Additional Lengths, ensuring the brands grow in cultural relevance, authority and engagement across professional and consumer audiences. This role is social-first and brand-led, with a strong emphasis on Remi Cachet’s professional hairdresser community. The role provides strategic direction, leadership and oversight of content, creators, and partnerships, while managing and developing a team of Social Media Executives responsible for day-to-day execution.
Some of your key responsibilities will include:
- Define and own the organic social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
- Set clear objectives, content pillars and platform roles aligned to brand, trade and growth goals.
- Ensure content output remains trend-aware, culturally relevant and premium in execution.
- Oversee weekly and monthly content planning, ensuring consistency, quality and strategic alignment.
- Work cross-functionally with brand, digital and education teams to ensure social supports wider campaigns and initiatives.
Content Leadership & Storytelling
- Act as strategic lead for social content, guiding the balance between in-house creation, creators, stylists and educators.
- Provide direction, briefing and creative oversight for social-first content shoots, campaigns and activations.
- Set standards for visual identity, tone of voice and storytelling across all organic channels.
- Oversee content creation with repurposing in mind, ensuring assets support paid social, CRM and web where required.
- Support the development of founder, educator and spokesperson content, aligned to brand positioning and thought leadership.
Influencer, Stylist & KOL Partnerships
- Lead influencer and stylist strategy across both brands, with a focus on credibility and authority within the professional hair industry.
- Own the approach to paid and organic partnerships, including briefing frameworks, deliverables, usage rights and performance measurement.
- Develop and evolve ambassador and affiliate programmes, ensuring clear objectives and long-term value.
- Oversee influencer and stylist involvement in brand events and activations, ensuring strong social amplification.
Leadership & Team Management
- Line manage and develop two Social Media Executives, setting clear expectations, priorities and objectives.
- Provide guidance, coaching and feedback to ensure high-quality execution, consistency and professional growth.
- Clearly define ownership between strategy, leadership and execution to ensure efficient and effective working.
- Foster a collaborative, motivated and high-performing social team culture.
Community, Performance & Reporting
- Set the approach to community engagement and brand voice across social channels, with execution supported by the Social Media Executives.
- Oversee sentiment monitoring, community insights and identification of advocates and UGC opportunities.
- Own social and influencer reporting, tracking KPIs aligned to brand and growth objectives.
- Work closely with the digital team to ensure organic, creator and influencer content supports paid performance.
Stakeholder Collaboration
- Report into the Head of Brand & Marketing, working closely across departments to deliver cohesive brand storytelling.
- Collaborate with the founder to support agreed social and storytelling initiatives, ensuring clarity on roles, expectations and time commitment.
- Act as a key internal stakeholder for social and influencer activity, providing expertise and leadership across the business.
About You
We’re ideally looking for someone with:
- Proven experience in a Social Media or Influencer lead role, within the hair or beauty industry.
- People-management experience, including coaching, feedback and development of direct reports.
- Demonstrable success owning organic social strategy across Instagram, TikTok, Facebook and YouTube, with clear growth, engagement and brand impact.
- Strong background in brand-led, social-first storytelling, with the ability to translate brand positioning into culturally relevant content.
- Experience working with professional or trade communities.
- Hands-on experience leading influencers or stylist partnerships.
- Proven ability to brief, direct and oversee content creation, including shoots, campaigns, creator content and social activations.
Whilst the above describes the type of person we’re looking for, we have great training and development capabilities, so even if you don’t tick every point, we’d still love to hear from you.
What’s On Offer
We believe great work deserves great rewards. Alongside a competitive salary, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and lifestyle:
- A collaborative and innovative culture where you can be your authentic self, thrive creatively, and grow professionally.
- Exciting career development opportunities within a fast-growing, award-winning business.
- 25 days’ annual leave plus public bank holidays, giving you time to rest and recharge.
- Private health insurance through Vitality, supporting your long-term health and wellbeing.
- A healthcare cash plan to help with everyday healthcare costs.
- An enhanced pension scheme with salary sacrifice options, helping you plan for the future.
- 40% staff discount on Additional Lengths products and 20% off third-party brands.
- A company-wide bonus scheme, recognising shared success.
- Death in service cover providing four times your salary for peace of mind.
- Enhanced family leave and occupational sick pay, because looking after our team matters.
- Access to our Employee Assistance Programme, offering confidential wellbeing and mental health support whenever you need it.
- Paid volunteering days each year to support the causes that matter to you.
Social & Influencer Manager employer: Additional Lengths Ltd
Contact Detail:
Additional Lengths Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Influencer Manager
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your personality. Engage with brands you love, comment on their posts, and share relevant content to get noticed.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meet-ups. Connect with professionals in the hair and beauty sector on LinkedIn and don’t be shy to slide into DMs for a chat!
✨Tip Number 3
Show off your skills! Create a portfolio of your best work, whether it’s social campaigns, influencer collaborations, or content creation. Use this to demonstrate your expertise when chatting with potential employers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Social & Influencer Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and the beauty industry shine through. We want to see your enthusiasm for connecting with audiences and creating engaging content that resonates with our brand values.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and influencer management. We’re looking for someone who can demonstrate success in growing brands organically, so share specific examples of your achievements and how they align with what we do at Additional Lengths.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your application. Share your unique perspective on storytelling and how you would approach building our community across various platforms.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team!
How to prepare for a job interview at Additional Lengths Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into Additional Lengths and Remi Cachet. Understand their products, values, and recent campaigns. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Social Savvy
Prepare examples of your previous work in social media and influencer management. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. Be ready to discuss how you can bring that expertise to enhance their organic social strategy.
✨Engage with Their Community
Familiarise yourself with the professional hairdresser community and current trends in the beauty industry. Bring insights on how to engage this audience effectively. Discuss potential ideas for content that resonates with both professionals and consumers.
✨Demonstrate Leadership Skills
Since the role involves managing a team, be prepared to talk about your leadership style. Share experiences where you've coached or developed team members, and how you foster a collaborative environment. This will show you're not just a strategist but also a great team player.