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- Tasks: Lead and scale our conversion optimisation programme, from strategy to execution.
- Company: Dynamic company focused on innovation and measurable impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy a collaborative work environment.
- Why this job: Make a real difference by optimising user journeys and driving revenue.
- Qualifications: Experience in CRO, analytics tools, and front-end development skills.
The predicted salary is between 55000 - 70000 £ per year.
We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.
What you’ll be doing:
- Own and prioritise the CRO and experimentation roadmap across key acquisition journeys.
- Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights.
- Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks.
- Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS).
- Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis.
- Maintain high standards across performance, mobile experience, and accessibility.
- Own tracking and analytics across the full acquisition funnel.
- Ensure clean, reliable data from source through to CRM, including attribution and lead routing.
- Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue.
- Troubleshoot tracking and attribution issues independently.
- Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams.
- Share experiment plans, results, and learnings to drive continuous improvement across the organisation.
- Communicate impact in commercial terms: what was tested, what was learned, and what it delivered.
What we’re looking for:
- Proven experience running structured CRO or experimentation programmes with measurable business impact.
- Strong background in B2B or lead generation environments, optimising landing pages and user journeys.
- Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar).
- Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief.
- Hands-on experience using AI tools to accelerate workflows and outputs.
Nice to have:
- Experience in regulated industries.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Conversion Rate Optimisation Manager in London employer: Addition+
Contact Detail:
Addition+ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in London
✨Tip Number 1
Get your hands dirty! When you’re applying for a role like Conversion Rate Optimisation Manager, it’s crucial to showcase your practical skills. Don’t just talk about your experience; bring examples of experiments you’ve run and the impact they had. We want to see that you can build and ship projects yourself!
✨Tip Number 2
Network like a pro! Connect with people in the industry through LinkedIn or relevant forums. Share insights, ask questions, and engage in discussions. This not only helps you learn but also puts you on the radar of potential employers. Remember, we love seeing candidates who are proactive in their job search!
✨Tip Number 3
Show off your data skills! Since this role is all about using analytics to drive decisions, make sure you highlight your experience with tools like GA4 or HubSpot. We want to know how you’ve used data to diagnose issues and improve conversion rates. Bring those numbers to life!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Don’t forget to tailor your application to reflect the skills and experiences that align with the job description!
We think you need these skills to ace Conversion Rate Optimisation Manager in London
Some tips for your application 🫡
Show Us Your Hands-On Experience: We want to see your practical skills in action! When you write your application, highlight specific examples of CRO projects you've led. Tell us about the experiments you designed and built, and the impact they had on conversion rates.
Data is Key: Make sure to emphasise your experience with data analytics and attribution tools. We love numbers, so include any metrics that showcase your success in optimising user journeys and driving revenue. The more quantifiable your achievements, the better!
Be Clear and Concise: When crafting your application, keep it straightforward. Use clear language to describe your experience and how it aligns with our needs. Avoid jargon unless it's relevant, and make sure your passion for CRO shines through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at Addition+
✨Know Your CRO Inside Out
Make sure you’re well-versed in the principles of conversion rate optimisation. Brush up on your knowledge of user journeys, A/B testing, and analytics tools like GA4 or HubSpot. Being able to discuss specific examples from your past experience will show that you can hit the ground running.
✨Showcase Your Hands-On Skills
Since this role is execution-focused, be prepared to talk about your hands-on experience with building and launching experiments. Bring examples of landing pages or user journeys you've optimised, and if possible, share the measurable impact they had on conversion rates.
✨Prepare for Data-Driven Discussions
Expect to dive deep into data during your interview. Be ready to discuss how you’ve used data to diagnose conversion issues and the frameworks you’ve employed to measure success. Highlight your familiarity with tracking and attribution tools, as this will be crucial for the role.
✨Communicate Impact Clearly
Practice articulating the results of your past experiments in commercial terms. Be ready to explain what you tested, what you learned, and how it contributed to revenue or lead quality. This will demonstrate your ability to align CRO efforts with business goals.