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- Tasks: Lead and scale our conversion optimisation programme, from strategy to execution.
- Company: Dynamic company focused on innovation and measurable impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy a collaborative work environment.
- Why this job: Make a real difference by optimising user journeys and driving revenue.
- Qualifications: Experience in CRO, analytics tools, and front-end development skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.
What you’ll be doing:
- Own and prioritise the CRO and experimentation roadmap across key acquisition journeys.
- Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights.
- Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks.
- Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS).
- Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis.
- Maintain high standards across performance, mobile experience, and accessibility.
- Own tracking and analytics across the full acquisition funnel.
- Ensure clean, reliable data from source through to CRM, including attribution and lead routing.
- Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue.
- Troubleshoot tracking and attribution issues independently.
- Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams.
- Share experiment plans, results, and learnings to drive continuous improvement across the organisation.
- Communicate impact in commercial terms: what was tested, what was learned, and what it delivered.
What we’re looking for:
- Proven experience running structured CRO or experimentation programmes with measurable business impact.
- Strong background in B2B or lead generation environments, optimising landing pages and user journeys.
- Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar).
- Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief.
- Hands-on experience using AI tools to accelerate workflows and outputs.
Nice to have:
- Experience in regulated industries.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Conversion Rate Optimisation Manager employer: Addition+
Contact Detail:
Addition+ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager
✨Tip Number 1
Get your hands dirty! When you’re applying for a role like CRO Manager, show us that you can not only strategise but also execute. Share examples of experiments you've run and the impact they had — we love seeing real results!
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. Don’t just ask for jobs; ask for insights and advice. Building relationships can often lead to opportunities that aren’t even advertised.
✨Tip Number 3
Be ready to talk numbers! In interviews, be prepared to discuss how your past work has driven revenue and improved conversion rates. We want to hear about the metrics that matter and how you’ve used data to make decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Conversion Rate Optimisation Manager
Some tips for your application 🫡
Show Your Hands-On Experience: We want to see that you’re not just a thinker but a doer! Highlight your hands-on experience in running CRO programmes and building experiments. Share specific examples of what you’ve built and the impact it had on conversion rates.
Be Data-Driven: Since we’re all about optimising user journeys, make sure to showcase your analytical skills. Talk about the tools you’ve used, like GA4 or HubSpot, and how you’ve leveraged data to diagnose issues and drive improvements.
Communicate Clearly: When you apply, keep your communication clear and concise. We love candidates who can articulate their thought process and results in commercial terms. Explain what you tested, what you learned, and how it impacted the bottom line.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Addition+
✨Know Your CRO Inside Out
Make sure you’re well-versed in the principles of conversion rate optimisation. Brush up on your knowledge of user journeys, A/B testing, and analytics tools like GA4 or HubSpot. Being able to discuss specific examples from your past experience will show that you can not only talk the talk but also walk the walk.
✨Showcase Your Hands-On Skills
Since this role is execution-focused, be prepared to demonstrate your ability to build and ship experiments yourself. Bring examples of landing pages or forms you've created, and be ready to discuss the process you followed, including any coding or design work you did. This will highlight your practical skills and commitment to the role.
✨Prepare for Data-Driven Discussions
Expect to dive deep into data during your interview. Be ready to discuss how you’ve used data to diagnose conversion issues and measure success. Prepare some metrics or case studies that illustrate your impact on pipeline and revenue, as this will resonate well with the interviewers.
✨Collaborate and Communicate
This role involves working with various teams, so be prepared to talk about your experience collaborating across departments. Share examples of how you’ve partnered with marketing, sales, or product teams to drive results. Highlight your communication skills, especially in translating complex data into actionable insights for non-technical stakeholders.