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- Tasks: Lead and optimise conversion strategies, building and testing experiments to drive revenue.
- Company: Dynamic company in London with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy a culture of continuous improvement.
- Why this job: Make a real impact by using data and AI to enhance user experiences.
- Qualifications: Experience in CRO, analytics tools, and front-end development skills required.
The predicted salary is between 70000 - 70000 £ per year.
We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.
What you’ll be doing:
- Strategy & Experimentation
- Own and prioritise the CRO and experimentation roadmap across key acquisition journeys
- Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights
- Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks
- Build & Optimisation
- Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS)
- Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis
- Maintain high standards across performance, mobile experience, and accessibility
- Data & Funnel Performance
- Own tracking and analytics across the full acquisition funnel
- Ensure clean, reliable data from source through to CRM, including attribution and lead routing
- Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue
- Troubleshoot tracking and attribution issues independently
- Cross-Functional Collaboration
- Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams
- Share experiment plans, results, and learnings to drive continuous improvement across the organisation
- Communicate impact in commercial terms: what was tested, what was learned, and what it delivered
What we’re looking for:
- Proven experience running structured CRO or experimentation programmes with measurable business impact
- Strong background in B2B or lead generation environments, optimising landing pages and user journeys
- Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar)
- Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief
- Hands-on experience using AI tools to accelerate workflows and outputs
Nice to have:
- Experience in regulated industries
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Conversion Rate Optimisation Manager in Norwich employer: Addition
Contact Detail:
Addition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Norwich
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRO projects and experiments. This will give potential employers a taste of what you can do and how you think about optimisation.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and experimentation. Be ready to discuss your thought process behind past projects and how you measure success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Conversion Rate Optimisation Manager in Norwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Conversion Rate Optimisation Manager. Highlight your experience with CRO programmes and any measurable impacts you've made in previous roles. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on role. Share specific examples of your past successes in optimising user journeys and driving revenue, and don’t forget to show your enthusiasm for joining StudySmarter.
Showcase Your Technical Skills: Since this role involves building and shipping experiments, make sure to highlight your front-end development skills. Mention any experience with HTML, CSS, or JavaScript, and how you've used AI tools to enhance your workflows. We love seeing candidates who can do it all!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Addition
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you've used data and analytics tools like GA4 or HubSpot to drive measurable results in past roles. This shows you’re not just familiar with the tools but can leverage them effectively.
✨Showcase Your Experimentation Skills
Prepare examples of structured experiments you've designed and executed. Highlight your process from hypothesis creation to analysis of results. This will demonstrate your hands-on experience and ability to iterate based on findings, which is crucial for this role.
✨Familiarise Yourself with the Company’s Current Strategies
Research the company’s existing CRO strategies and be ready to discuss how you could enhance them. Bring fresh ideas to the table that align with their goals, showing that you’re proactive and genuinely interested in contributing to their success.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex topics like user journeys and funnel performance. Use commercial terms to explain the impact of your work, as this will resonate well with the interviewers and showcase your understanding of business outcomes.