At a Glance
- Tasks: Lead and optimise conversion strategies, building and testing experiments to drive results.
- Company: Dynamic company in London with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy a culture of continuous improvement.
- Why this job: Make a real impact by using data and AI to enhance user experiences.
- Qualifications: Experience in CRO, analytics tools, and front-end development skills required.
The predicted salary is between 70000 - 70000 £ per year.
We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.
What you’ll be doing:
- Strategy & Experimentation
- Own and prioritise the CRO and experimentation roadmap across key acquisition journeys
- Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights
- Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks
- Build & Optimisation
- Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS)
- Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis
- Maintain high standards across performance, mobile experience, and accessibility
- Data & Funnel Performance
- Own tracking and analytics across the full acquisition funnel
- Ensure clean, reliable data from source through to CRM, including attribution and lead routing
- Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue
- Troubleshoot tracking and attribution issues independently
- Cross-Functional Collaboration
- Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams
- Share experiment plans, results, and learnings to drive continuous improvement across the organisation
- Communicate impact in commercial terms: what was tested, what was learned, and what it delivered
What we’re looking for:
- Proven experience running structured CRO or experimentation programmes with measurable business impact
- Strong background in B2B or lead generation environments, optimising landing pages and user journeys
- Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar)
- Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief
- Hands-on experience using AI tools to accelerate workflows and outputs
Nice to have:
- Experience in regulated industries
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Conversion Rate Optimisation Manager in Doncaster employer: Addition
Join a forward-thinking company in London that champions innovation and creativity, offering a dynamic work culture where your contributions directly impact business success. With a strong focus on employee growth, we provide ample opportunities for professional development and the chance to work with cutting-edge AI tools in a hybrid environment. Our commitment to diversity and inclusion ensures a supportive atmosphere where every voice is valued, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager in Doncaster
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRO projects and experiments. This will not only demonstrate your hands-on experience but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for those interviews by practising common questions related to CRO and experimentation. Think about how you can articulate your past successes and the impact of your work on revenue and user journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Conversion Rate Optimisation Manager in Doncaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Conversion Rate Optimisation Manager. Highlight your experience with CRO programmes, data analytics, and any hands-on projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRO and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your impact in previous positions.
Showcase Your Technical Skills:Since this role involves building and shipping experiments, don’t shy away from showcasing your technical skills. Mention your experience with HTML, CSS, JS, and any AI tools you've used. We love seeing candidates who can get their hands dirty!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Addition
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you've used data and analytics tools like GA4 or HubSpot to drive measurable results in past roles. This shows you’re not just familiar with the tools, but you know how to leverage them effectively.
✨Showcase Your Experimentation Skills
Prepare to talk about specific experiments you've designed and executed. Highlight your process from hypothesis creation to analysis of results. Use examples that demonstrate your ability to iterate based on findings, as this is crucial for the role.
✨Demonstrate Technical Proficiency
Since this role requires hands-on building, be ready to discuss your experience with front-end development. Bring examples of landing pages or forms you've created using HTML, CSS, or JavaScript. If possible, share a portfolio or links to your work to back up your claims.
✨Collaborative Mindset
This position involves working closely with various teams. Prepare to discuss how you've collaborated with marketing, sales, or product teams in the past. Share specific instances where your communication and teamwork led to successful outcomes, emphasising your ability to convey complex ideas in commercial terms.
