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- Tasks: Lead and optimise our conversion and experimentation programme using data and AI tools.
- Company: Dynamic company in London with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy excellent career advancement opportunities.
- Why this job: Make a real impact by driving measurable results in a fast-paced environment.
- Qualifications: Experience in CRO, strong analytical skills, and front-end development knowledge.
The predicted salary is between 70000 - 70000 £ per year.
We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.
What you’ll be doing:
- Strategy & Experimentation
- Own and prioritise the CRO and experimentation roadmap across key acquisition journeys
- Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights
- Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks
- Build & Optimisation
- Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS)
- Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis
- Maintain high standards across performance, mobile experience, and accessibility
- Data & Funnel Performance
- Own tracking and analytics across the full acquisition funnel
- Ensure clean, reliable data from source through to CRM, including attribution and lead routing
- Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue
- Troubleshoot tracking and attribution issues independently
- Cross-Functional Collaboration
- Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams
- Share experiment plans, results, and learnings to drive continuous improvement across the organisation
- Communicate impact in commercial terms: what was tested, what was learned, and what it delivered
What we’re looking for:
- Proven experience running structured CRO or experimentation programmes with measurable business impact
- Strong background in B2B or lead generation environments, optimising landing pages and user journeys
- Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar)
- Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief
- Hands-on experience using AI tools to accelerate workflows and outputs
Nice to have:
- Experience in regulated industries
Conversion Rate Optimisation Manager in Chester employer: Addition
Contact Detail:
Addition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Chester
✨Tip Number 1
Get your hands dirty with practical experience! Dive into projects that let you showcase your CRO skills. Whether it's building landing pages or running experiments, the more you do, the better you'll look to potential employers.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Share your insights and learnings from your CRO experiences. You never know who might have a lead on your dream job!
✨Tip Number 3
Show off your results! When chatting with potential employers, be ready to discuss specific metrics and outcomes from your past projects. Numbers speak louder than words, so make sure you highlight your impact on conversion rates and revenue.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your approach to show how your skills align with our needs, especially in CRO and experimentation. Let's get you on board!
We think you need these skills to ace Conversion Rate Optimisation Manager in Chester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Conversion Rate Optimisation Manager. Highlight your experience with CRO programmes and any measurable impacts you've had in previous roles. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your hands-on experience with experimentation and optimisation, and how you’ve used data to drive results.
Showcase Your Technical Skills: Since this role involves building and shipping experiments, don’t forget to mention your front-end development skills. If you’ve worked with tools like HubSpot CMS or analytics platforms, let us know how you’ve used them to optimise user journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Addition
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you've used data and analytics tools like GA4 or HubSpot to drive measurable results in past roles. This shows you’re not just familiar with the tools, but you know how to leverage them effectively.
✨Showcase Your Experimentation Skills
Prepare to talk about specific experiments you've designed and executed. Highlight your process from hypothesis creation to analysis of results. Use examples that demonstrate your ability to iterate based on findings, as this role is all about hands-on experimentation.
✨Demonstrate Technical Proficiency
Since this position requires front-end development skills, be ready to discuss your experience with HTML, CSS, and JavaScript. If possible, bring examples of landing pages or forms you've built. This will help illustrate your capability to not just strategise but also execute.
✨Collaborative Mindset
This role involves working closely with various teams. Prepare to share examples of how you've collaborated with marketing, sales, or product teams in the past. Emphasise your communication skills and how you’ve shared insights and learnings to drive improvements across the organisation.