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- Tasks: Join us as a Digital Marketing Executive to boost engagement and drive bookings.
- Company: Addison Lee is London's leading private hire company, revolutionizing transport since 1975.
- Benefits: Enjoy a competitive salary, bonuses, wellness programs, and 33 days of annual leave.
- Why this job: Make a direct impact on a top brand while honing your digital marketing skills in a fast-paced environment.
- Qualifications: 2+ years in digital marketing preferred; strong communication skills and a can-do attitude are essential.
- Other info: Work 4 days in the office and collaborate with a dynamic team focused on innovation.
The predicted salary is between 28000 - 42000 £ per year.
Direct message the job poster from Addison Lee
Talent Partner at Addison Lee | Proactively building talent pipelines | Hiring the best talent for the UK’s leading private hire company
About The Role
As a Digital Marketing Executive at Addison Lee, you’ll be at the heart of our dynamic digital strategy, playing a key role in boosting engagement, driving bookings, increasing app downloads, and generating high-quality leads across both B2C and B2B audiences. Collaborating closely with the Digital Marketing Manager, our digital agency partners, and the broader marketing team, you’ll execute impactful paid and organic campaigns that will elevate our brand’s presence.
This is an incredible opportunity to make a direct impact on the growth of an industry-leading brand, while honing your skills in an ever-evolving, fast-paced digital landscape. If you’re passionate about digital marketing and eager to contribute to something big, this is the role for you!
About Us
Addison Lee – driving London safely and in style since 1975.
As the capital’s leading passenger car, courier and now black taxi service, Addison Lee is an integral part of the London transport network. Our people matter and our strength is in our employees and drivers. Our dedicated team has years of expertise, and we are always looking for great people who can drive innovation. We believe that taxi and minicabs journeys can be so much more than just a means to an end. Our mission is for our clients and drivers to experience extraordinarily high standards, and by allying the latest technologies with traditional client service values, we cannot only disrupt the industry, we can revolutionise it.
Location
Paddington London, United Kingdom (4 days in office per week)
Reporting Lines
This role reports to Digital Marketing Manager
Main Accountabilities
- Support the Digital Marketing Manager to execute digital strategies in line with the overall business goals.
- Assist in the development and execution of digital campaigns across paid and organic platforms such as Instagram, TikTok, Meta, LinkedIn, and Google.
- Work with external brands and influencers to create partnerships for competitions and collaborations.
- Work with our digital agency to plan social media activity and creative while monitoring performance and ensuring best practice.
- Assist with content creation such as blog posts, webpage updates, user-generated content (UGC), and digital marketing materials.
- Monitor and report on the effectiveness of digital campaigns using tools such as GA4 and Looker Studio.
- Support and execute SEO best practices on the website and app stores.
- Support the Digital Marketing Manager with monthly tracking, reporting, and campaign management.
- Work with cross-functional teams such as commercial, product, and design to ensure brand consistency and alignment with strategic objectives.
- Stay ahead of digital marketing trends to identify new opportunities for innovation and growth.
Skills And Experience
- 2+ years’ experience in a digital marketing role or similar
- Bachelor’s degree in digital, marketing, business, or related field is preferred but not required
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Knowledge of WordPress and Google Analytics is highly desirable.
- Ability to work collaboratively in a team environment, with a willingness to learn and a can-do attitude.
- Experience with app marketing and Firebase reporting preferable but not essential.
Benefits
As well as a salary of £35,000 – £38,000 (dependant on experience), you’ll also receive: Up to 5% Bonus, Life Insurance (Death in Service), 2 days paid volunteering leave a year, Private Medical Insurance & Travel Insurance (after 1 year), Wellness Program, Cycle to Work Scheme, 33 days Annual Leave (incl. bank holidays), extensive retail discounts via Reward Gateway (e.g. 5% off most major supermarkets), support with Professional Training and Qualifications via Apprenticeships, Season Ticket Loans, Discounted Cabs and Courier services (within London).
Equality and Diversity Information
Addison Lee is an equal opportunities employer and welcomes applications from all sections of the community. Addison Lee are a Disability Confident employer, we have made commitments to employ, keep and develop the abilities of disabled staff.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing
- Industries
- Non-profit Organizations and Primary and Secondary Education
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Digital Marketing Executive employer: Addison Lee
Contact Detail:
Addison Lee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Make sure to familiarize yourself with Addison Lee's brand and values. Understanding their mission to revolutionize the transport industry will help you align your responses during conversations with the hiring team.
✨Tip Number 2
Engage with Addison Lee's social media channels. By commenting on their posts or sharing relevant content, you can demonstrate your enthusiasm for the brand and show that you're already invested in their digital marketing efforts.
✨Tip Number 3
Prepare to discuss recent digital marketing trends and how they could apply to Addison Lee. Showing that you're proactive about staying ahead of the curve will impress the Digital Marketing Manager and highlight your passion for the field.
✨Tip Number 4
Network with current or former employees of Addison Lee on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information to reference during your discussions and help you stand out as a candidate.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially any work with social media platforms like Instagram, TikTok, and LinkedIn. Use keywords from the job description to align your skills with what Addison Lee is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the industry. Mention specific campaigns or projects you've worked on that demonstrate your ability to drive engagement and bookings.
Showcase Your Skills: Highlight your proficiency in tools like Google Analytics and WordPress in your application. If you have experience with app marketing or SEO best practices, make sure to include that as well.
Demonstrate Team Collaboration: Since the role involves working closely with various teams, provide examples of how you've successfully collaborated in past roles. This could be through group projects, partnerships, or cross-functional initiatives.
How to prepare for a job interview at Addison Lee
✨Know Your Digital Marketing Basics
Make sure you have a solid understanding of digital marketing concepts, especially in areas like SEO, social media campaigns, and analytics. Be ready to discuss how you've applied these in past roles.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've worked on, particularly those that involved innovative strategies or partnerships. Highlight your ability to think outside the box and drive engagement.
✨Familiarize Yourself with Addison Lee
Research Addison Lee's brand, values, and recent marketing initiatives. Understanding their mission and how you can contribute will show your genuine interest in the role and the company.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask about the team dynamics, current projects, and future goals. This demonstrates your enthusiasm for the position and helps you assess if it's the right fit for you.
