At a Glance
- Tasks: Develop and execute innovative product marketing strategies across global markets.
- Company: Join Addepar, a leading data and AI platform for investment professionals.
- Benefits: Competitive salary, inclusive culture, and opportunities for international travel.
- Other info: Collaborative environment that values diversity and innovation.
- Why this job: Shape the future of investment marketing while making a real impact globally.
- Qualifications: 5-8 years in product marketing with a focus on B2B SaaS or financial services.
The predicted salary is between 54000 - 66000 £ per year.
Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets.
The Role
We are seeking a Senior Product Marketing Manager to join our growing Product Marketing team and help shape how Addepar goes to market across EMEA, LATAM and APAC. You will become a trusted expert on the buyers, segments, market dynamics, competitive landscapes and regional nuances that influence how we position Addepar and engage prospects and clients in each market. You’ll work closely with regional Sales, Relationship Management and Performance Marketing teams, along with Product and other go-to-market partners, to translate market insight into differentiated positioning, campaigns, enablement and launch strategies.
What You’ll Do
- Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities.
- Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
- Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs.
- Define regional positioning and messaging that connects Addepar’s global value proposition to the needs of prospective buyers and existing clients.
- Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities.
- Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
- Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.
Who You Are
- 5-8 years of product marketing or related go-to-market experience.
- Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred.
- Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
- Experience adapting go-to-market strategies for different markets, audiences or customer needs; direct experience in every region is not required.
- Excellent storyteller, writer and communicator who can translate sophisticated capabilities into clear customer value.
- Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management and Product teams.
- Globally minded and curious, with the judgment to balance a consistent global narrative with meaningful regional differences.
- Comfortable working independently across multiple priorities, collaborating across time zones and traveling internationally as needed.
Our Values
- Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
- Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
Senior Product Marketing Manager employer: Addepar
Addepar is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a commitment to employee growth, the company offers extensive training and development opportunities, ensuring that team members are equipped to excel in their roles as Technical Success Managers. Located in the vibrant city of London, employees benefit from a diverse and inclusive environment that champions creativity and client success, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Addepar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Addepar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Addepar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Addepar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Addepar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Addepar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Addepar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Addepar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Addepar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Addepar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
