Performance Marketing Manager

Overview

Addepar are seeking a dynamic and commercially focused Performance Marketing Manager to join our marketing team. This role will be responsible for driving the geographical expansion and success of Addepar across our EMEA and APAC regions. The ideal candidate will have a strong background in B2B performance marketing, event management experience and a proven track record of managing and executing high-impact marketing initiatives.

What You’ll Do

• Drive Growth through Performance Marketing: Develop and execute performance marketing strategies that drive awareness, adoption, and engagement of Addepar and our solutions. Drive and execute comprehensive marketing plans to support geo-expansion including go-to-market strategies, campaigns, and promotional activities.
• Lead Multi-Channel Campaigns: Lead the development and execution of marketing campaigns covering all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth. Track, analyse, and report on the performance of performance marketing programs, providing insights and recommendations for continuous improvement and optimisation.
• Content Creation: Working with our in house Studio Team create compelling design and copy to support campaigns, events or other activities. Ensure these assets resonate with our target audience and also work regionally.
• Enhance the delivery of our third-party conference participation and our own client events: Work with our events team to plan and implement conference participation, liaising with conference organisers, as well as delivering high-end Addepar hosted events in major regional cities. Help define our regional conference and events programme, execute against it, and track commercial return on investment. Optimise the tracking and reporting through Salesforce including the number of commercial opportunities, contacts and leads created.
• Collaborate with Teams: Work closely with internal teams (sales, customer success, client management) and external partners to create and deliver joint marketing initiatives. Cultivate and maintain strong relationships with key partners and stakeholders to ensure alignment and maximize mutual benefits.
• Stay Informed: Stay up-to-date with industry trends, competitor activities, and market developments to inform marketing strategies and initiatives.
• Leverage Marketing Technology: Working in partnership with marketing operations, utilising marketing automation tools, CRM systems, and analytics platforms to enhance the effectiveness and efficiency of marketing campaigns.

Qualifications

• Bachelor\’s degree in Marketing, Business, or a related field. MBA would be a plus.
• Substantial experience in B2B marketing, preferably in the financial technology or software industry.
• Proven experience in managing and executing marketing campaigns bringing together multiple marketing channels (digital, content, events, social, media etc).
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Creative thinker with a strategic mindset and a results-driven approach.
• Proactive and enthusiastic with a can-do attitude and willingness to learn new skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Willingness to travel when required.

Our Values

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar\’s platform aggregates portfolio, market and client data for over $8 trillion in assets. Addepar\’s open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai. The Role, Act Like an Owner – Think and operate with intention, purpose and care. Own outcomes. Build Together – Collaborate to unlock the best solutions. Deliver lasting value. Champion Our Clients – Exceed client expectations. Our clients\’ success is our success. Drive Innovation – Be bold and unconstrained in problem solving. Transform the industry. Embrace Learning – Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

PHISHING SCAM WARNING: Addepar is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote \”interviews,\” and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from Addepar without a formal interview process. Additionally, Addepar will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to TAinfo@addepar.com.