- We are seeking a proactive, dynamic, and strategic Performance Marketing Manager, Partnerships to join our marketing team
- This role is responsible for driving the growth and success of partnerships at Addepar through data-driven marketing strategies and cross-functional efforts
- As the owner of the partner marketing motion, you will build, scale, and manage our partner marketing ecosystem across all verticals and geographies from its early stages
- You are highly comfortable operating in ambiguity, taking the lead with minimal input from your manager, and excel at managing expectations to maintain a delicate balance between nurturing partner relationships and delivering results for the business
- Drive Partnership Growth & Ownership: Take full ownership of the partner marketing motion from early stages, building and executing initiatives that drive awareness, adoption, and engagement across all verticals and geographies
- Lead Multi-Channel Campaigns: Deliver comprehensive marketing strategies across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth
- Develop Co-Marketing Portfolios: Design and execute a high-impact portfolio of co-marketing activations and joint marketing activities with leading brands
- Cross-Functional Collaboration: Partner closely with internal Performance Marketing Managers to identify and develop opportunities for co-marketing activations, while coordinating with business development and sales to align priorities across teams
- Manage Partner Relationships: Cultivate and maintain strong, executive-level relationships with key partners and stakeholders, managing expectations to balance nurturing relationships with hitting business goals
- Own the Onboarding Experience: Fully own the marketing portion of the partnership onboarding process, designing and implementing an efficient, scalable journey ensuring seamless integration and long-term success
- Serve as Partner Integration SME: Develop a deep understanding of and stay up to date on partner integration updates, serving as the team’s Subject Matter Expert (SME) on integration capabilities and how they can be leveraged across campaigns
- Optimize Campaigns: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement
Benefits
- Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
- Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
- Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
- Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
- Learning & Development Allowance: Your continued growth and development are important to us
- Dynamic Team: Strong investment in the best talent at the intersection of technology and finance
Excellent communication skills and the ability to build interpersonal connections with partners and internal collaboratorsAbility to thrive in a fast-paced, dynamic environment and adapt to changing prioritiesProficiency in marketing automation tools, CRM systems, and analytics8+ years of experience in B2B marketing, preferably in the financial technology or software industryBachelor’s degree in Marketing, Business, or a related field. MBA is a plusStrong project management skills specifically managing multiple initiatives simultaneouslyProven experience leading and driving partnership marketing programsCreative problem solver with a strategic perspective and a data-driven approachThe ideal candidate has a strong background in B2B performance marketing, deep experience in the financial services or financial technology industry, and a proven track record of developing a robust portfolio of co-marketing activations with leading brands
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Ecosystem Marketing Manager employer: Addepar
Addepar is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a commitment to employee growth, the company offers extensive training and development opportunities, ensuring that team members are equipped to excel in their roles as Technical Success Managers. Located in the vibrant city of London, employees benefit from a diverse and inclusive environment that champions creativity and client success, making it a rewarding place to build a meaningful career.
