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For Companies At a Glance
- Tasks: Lead demand generation and marketing strategy for a cutting-edge AI recruitment tool.
- Company: Join a rapidly growing SaaS start-up transforming the recruitment industry with innovative technology.
- Benefits: Enjoy a dynamic work environment with minimal red tape and opportunities for creative input.
- Why this job: Be part of a passionate team driving significant impact in a high-growth start-up culture.
- Qualifications: Experience in marketing, particularly in SaaS and start-up environments, is essential.
- Other info: Opportunity to shape the marketing function and progress towards a CMO role.
The predicted salary is between 43200 - 72000 £ per year.
A SaaS start-up that sells an AI tool into the recruitment industry is on the hunt for their first Demand Generation & Marketing hire off the back of an incredible 2024. Their tool automates all back & mid-office activities, saving firms heaps of money, time and ensures complete efficiency and accuracy. The tool works so well that two of their customers have actually decided to invest in the business! After a rebrand and tonnes of commercial success, they need their first in-house marketing hire to take over all things strategy and execution.
The Role
- They are looking for someone with aspirations of being a CMO, and are initially willing to get stuck into demand generation and field marketing, with an additional focus on strategy and the broader picture.
- Create a data-driven go-to-market demand generation strategy on a global scale (UK/US focus).
- Oversee SEO, content marketing, email, blogs, ABM campaigns, in-person community events, LinkedIn content and other growth initiatives.
- Take over all processes from demand generation and field marketing, and be a connector of external marketing, internal marketing and sales.
- Work closely with the sales team to maximise impact.
- Define and track key performance indicators (KPIs).
- Track results and ultimately drive revenue.
Who Are You?
- Experienced marketer with a generalised approach.
- Ability to create broader marketing strategies and a willingness to execute on them.
- Data and results-driven.
- Experience working in a SaaS environment.
- Ideally experience working in a start-up with leaner budgets, or a willingness to be in this type of environment.
- Able to commute to Chelmsford.
- Fun! They're a close-knit, passionate team that love what they do!
Being a start-up, there won't be much red-tape on what you can do. They want someone to come with ideas, advise C-Suite on what needs to be done and be eager to progress in a high-growth environment.
Senior Marketing Manager employer: Add Some Zest
Contact Detail:
Add Some Zest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and marketing strategies, especially within the SaaS sector. This will not only help you understand the company's needs but also allow you to speak confidently about how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the recruitment and SaaS industries. Attend relevant events or webinars to connect with potential colleagues or industry leaders who can provide insights into the company and its culture.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in demand generation and marketing strategy. Be ready to explain how you measured success and the impact your strategies had on revenue growth.
✨Tip Number 4
Show your enthusiasm for working in a start-up environment by highlighting your adaptability and willingness to take on various roles. Emphasise your eagerness to contribute ideas and collaborate closely with the sales team to drive results.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation and marketing strategy. Use specific examples from your past roles that demonstrate your ability to create and execute marketing strategies, especially in a SaaS or start-up environment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your aspirations of becoming a CMO. Discuss how your skills align with the company's needs and mention any successful campaigns you've led that resulted in measurable outcomes.
Showcase Data-Driven Achievements: When detailing your experience, focus on data-driven results. Include metrics that showcase your impact on previous marketing efforts, such as increased lead generation, improved conversion rates, or revenue growth.
Research the Company: Familiarise yourself with the company's AI tool and its impact on the recruitment industry. Understanding their product will allow you to tailor your application and demonstrate how you can contribute to their growth and success.
How to prepare for a job interview at Add Some Zest
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to develop high-level strategies. Prepare examples of past campaigns where you created and executed successful marketing strategies, especially in a SaaS environment.
✨Be Data-Driven
This role requires a strong focus on KPIs and results. Be ready to discuss how you've used data to inform your marketing decisions and the impact it had on revenue growth in previous positions.
✨Understand the Product and Market
Familiarise yourself with the AI tool and its benefits for the recruitment industry. Showing that you understand the product and its market will help you stand out as a candidate who can hit the ground running.
✨Emphasise Your Adaptability
Working in a start-up means being flexible and resourceful. Share experiences where you've thrived in lean environments and how you've successfully navigated challenges to achieve marketing goals.
