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- Tasks: Lead performance marketing strategies and optimise ad campaigns for maximum ROI.
- Company: Adcrate is a creative-led agency specialising in data-driven paid social advertising.
- Benefits: Enjoy remote work, team bonding activities, and a yearly retreat to celebrate wins.
- Why this job: Join a passionate team driving real results and stay ahead of industry trends.
- Qualifications: 5+ years in performance marketing with strong leadership and analytical skills required.
- Other info: Communicate via Slack and participate in fun team activities like Games Days.
The predicted salary is between 36000 - 60000 £ per year.
Join Adcrate – Where Performance Meets Creativity!
About Adcrate
Adcrate is a fast-growing, creative-led performance marketing agency. We specialise in paid social advertising, helping brands scale through data-backed strategies and compelling creative execution. Our team of experts is passionate about driving real results for our clients, and we’re looking for a Head Performance Manager to take our media buying strategies to the next level.
About the Role
As our Head Performance Manager, you’ll be at the forefront of our paid social strategy, overseeing ad performance across multiple platforms and ensuring our clients achieve maximum ROI. You’ll lead a team of Performance Managers, collaborating closely with our Creative Strategy team to develop and optimise high-performing campaigns.
Key Responsibilities
- Own Performance Strategy – Oversee and refine performance marketing strategies to ensure all campaigns hit and exceed client KPIs.
- Lead & Develop the Team – Mentor and guide a team of Performance Managers, helping them optimise accounts and scale campaigns effectively.
- Campaign Optimisation – Analyse and optimise ad performance daily, making data-driven adjustments to improve ROAS and efficiency.
- Data-Driven Decision Making – Use deep analytical insights to inform campaign adjustments, creative iterations, and audience strategies.
- Reporting & Insights – Ensure clear, actionable reporting on performance metrics, providing strategic recommendations to both internal teams and clients.
- Collaboration – Work closely with Creative Strategists to align ad creative with data-backed insights for maximum impact.
- Stay Ahead of Trends – Keep up with the latest paid media trends, platform updates, and industry innovations to maintain Adcrate’s competitive edge.
What We’re Looking For
- 5+ years of experience in performance marketing, media buying, or growth marketing (agency experience preferred).
- Expert-level knowledge of Facebook & TikTok Ads and a deep understanding of creative strategy in performance marketing.
- Proven leadership experience – you’ve managed, mentored, and grown high-performing teams.
- Strong analytical mindset – you can interpret complex data and translate it into actionable insights.
- Excellent communication skills – you can clearly present data-driven recommendations to both clients and internal teams.
- Proactive problem solver – you thrive in a fast-paced, dynamic environment.
- Experience with Google Ads, YouTube Ads, and other paid channels is a plus!
Team Interaction
- Slack: Our primary communication hub (gifs & memes encouraged!)
- Weekly Sync: Participate in check-ins and creative sessions. We hold team calls between 2pm-6pm GMT on Mondays and Tuesdays.
- Yearly retreat: Join the team in a cool location to celebrate wins and recharge.
- Team Bonding: Enjoy monthly Games Days and Team Lunches to stay connected as a remote team.
PLEASE APPLY ON OUR WEBSITE: www.adcrate.co/careers
Head of Performance employer: Adcrate
Contact Detail:
Adcrate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Facebook and TikTok Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and developed teams in the past. Be ready to discuss specific strategies you used to mentor others and drive performance.
✨Tip Number 3
Brush up on your analytical skills. Be prepared to discuss how you've used data to inform campaign decisions and optimise performance. Having concrete examples will set you apart from other candidates.
✨Tip Number 4
Engage with Adcrate's content on social media or their website. This shows your genuine interest in the company and its culture, which can be a great conversation starter during interviews.
We think you need these skills to ace Head of Performance
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Performance position. Tailor your application to highlight your relevant experience in performance marketing and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in performance marketing, particularly with Facebook and TikTok Ads. Highlight any leadership roles and specific achievements that demonstrate your ability to drive results.
Write a Strong Cover Letter: In your cover letter, express your passion for performance marketing and creativity. Discuss how your analytical mindset and problem-solving skills can contribute to Adcrate's success. Be sure to mention your familiarity with current trends in paid media.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to present data-driven insights clearly. Use examples from your past experiences where you've successfully communicated strategies to clients or teams.
How to prepare for a job interview at Adcrate
✨Showcase Your Analytical Skills
As a Head of Performance, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples where you've used data to drive campaign decisions and improve ROI. Highlight your experience with tools and metrics that are relevant to performance marketing.
✨Emphasise Leadership Experience
Since the role involves leading a team of Performance Managers, it's crucial to showcase your leadership skills. Share stories about how you've mentored and developed team members in the past, and how you foster collaboration within your team.
✨Stay Current with Industry Trends
Adcrate values staying ahead of trends in paid media. During the interview, mention recent developments in performance marketing or platform updates that you've been following. This shows your passion for the industry and your commitment to keeping the agency competitive.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles and how you overcame them. Be ready to discuss how you would approach optimising campaigns under tight deadlines or when facing unexpected issues.
