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- Tasks: Lead performance marketing strategies and optimise ad campaigns for maximum ROI.
- Company: Adcrate is a creative-led agency specialising in data-driven paid social advertising.
- Benefits: Enjoy remote work, team bonding activities, and a yearly retreat to celebrate successes.
- Why this job: Join a passionate team driving real results while collaborating on innovative campaigns.
- Qualifications: 5+ years in performance marketing with strong leadership and analytical skills required.
- Other info: Communicate via Slack and participate in fun team events to foster connection.
The predicted salary is between 36000 - 60000 £ per year.
Join Adcrate – Where Performance Meets Creativity!
About Adcrate
Adcrate is a fast-growing, creative-led performance marketing agency. We specialise in paid social advertising, helping brands scale through data-backed strategies and compelling creative execution. Our team of experts is passionate about driving real results for our clients, and we’re looking for a Head Performance Manager to take our media buying strategies to the next level.
About the Role
As our Head Performance Manager, you’ll be at the forefront of our paid social strategy, overseeing ad performance across multiple platforms and ensuring our clients achieve maximum ROI. You’ll lead a team of Performance Managers, collaborating closely with our Creative Strategy team to develop and optimise high-performing campaigns.
Key Responsibilities
- Own Performance Strategy – Oversee and refine performance marketing strategies to ensure all campaigns hit and exceed client KPIs.
- Lead & Develop the Team – Mentor and guide a team of Performance Managers, helping them optimise accounts and scale campaigns effectively.
- Campaign Optimisation – Analyse and optimise ad performance daily, making data-driven adjustments to improve ROAS and efficiency.
- Data-Driven Decision Making – Use deep analytical insights to inform campaign adjustments, creative iterations, and audience strategies.
- Reporting & Insights – Ensure clear, actionable reporting on performance metrics, providing strategic recommendations to both internal teams and clients.
- Collaboration – Work closely with Creative Strategists to align ad creative with data-backed insights for maximum impact.
- Stay Ahead of Trends – Keep up with the latest paid media trends, platform updates, and industry innovations to maintain Adcrate’s competitive edge.
What We’re Looking For
- 5+ years of experience in performance marketing, media buying, or growth marketing (agency experience preferred).
- Expert-level knowledge of Facebook & TikTok Ads and a deep understanding of creative strategy in performance marketing.
- Proven leadership experience – you’ve managed, mentored, and grown high-performing teams.
- Strong analytical mindset – you can interpret complex data and translate it into actionable insights.
- Excellent communication skills – you can clearly present data-driven recommendations to both clients and internal teams.
- Proactive problem solver – you thrive in a fast-paced, dynamic environment.
- Experience with Google Ads, YouTube Ads, and other paid channels is a plus!
Team Interaction
- Slack: Our primary communication hub (gifs & memes encouraged!)
- Weekly Sync: Participate in check-ins and creative sessions. We hold team calls between 2pm-6pm GMT on Mondays and Tuesdays.
- Yearly retreat: Join the team in a cool location to celebrate wins and recharge.
- Team Bonding: Enjoy monthly Games Days and Team Lunches to stay connected as a remote team.
PLEASE APPLY ON OUR WEBSITE: www.adcrate.co/careers
Head of Performance employer: Adcrate
Contact Detail:
Adcrate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Facebook and TikTok Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and developed teams in the past. Be ready to discuss specific strategies you used to mentor your team members.
✨Tip Number 3
Brush up on your analytical skills. Be prepared to discuss how you've used data to drive campaign performance and make strategic decisions. Highlight any tools or methodologies you’ve employed to analyse ad performance.
✨Tip Number 4
Engage with Adcrate's content on social media and their website. This will give you insights into their culture and values, which you can reference during your discussions to show that you're a great fit for the team.
We think you need these skills to ace Head of Performance
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Performance position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Highlight your relevant experience in performance marketing, media buying, and team leadership. Use specific examples that demonstrate your success in optimising campaigns and achieving KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of Adcrate's mission. Mention how your skills align with their needs and provide examples of how you've driven results in previous roles.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to inform decisions and optimise campaigns, as this is crucial for the Head of Performance role.
How to prepare for a job interview at Adcrate
✨Showcase Your Analytical Skills
As the Head of Performance, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples where you've used data to drive campaign decisions and improve performance metrics.
✨Highlight Leadership Experience
Since this role involves leading a team, share your experiences in mentoring and developing others. Talk about how you've successfully guided teams to achieve their goals and how you foster collaboration.
✨Stay Updated on Industry Trends
Adcrate values staying ahead of trends, so make sure to mention any recent developments in performance marketing that you're aware of. Discuss how these trends could impact strategies and client success.
✨Prepare for Creative Collaboration
Collaboration with the Creative Strategy team is key. Be ready to discuss how you've worked with creative teams in the past to align data insights with compelling ad creatives for maximum impact.
