At a Glance
- Tasks: Drive product strategy and manage line plans for Aday's apparel collections.
- Company: Join Aday, a forward-thinking brand focused on direct-to-consumer apparel.
- Benefits: Competitive salary, flexible working days, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Be part of a dynamic team shaping the future of fashion with innovative strategies.
- Qualifications: 5+ years in merchandising, preferably in fashion or direct-to-consumer brands.
The predicted salary is between 50000 - 65000 € per year.
Aday is hiring for an experienced Merchandiser with experience in apparel (and ideally direct-to-consumer) to drive an A+ product strategy that will grow our top line and bottom line. You will be responsible for managing our line plans and projections and collaborating closely with Product and Marketing to maximize product success and ensure we have the right product at the right quantities and the right price at the right time.
You will drive product strategy to deliver an A+ product at the right time. You will lead strategic forecasts for new collections, repeats, colours and new categories. You will closely collaborate with Marketing on strategically positioning Aday for growth. You will own line and range planning to deliver a balanced range for our DTC and wholesale. You will own the product budget and decide on style depth, positioning, colour, pricing, and delivery flow. You will manage our line projections in close collaboration with our Finance Lead. You will manage and support the various stakeholders to deliver on our calendar working backwards from a delivery flow point of view. You will report to Aday’s co-founder and own key mission-critical business KPIs. You will work in close collaboration with Production and Design. You will facilitate regular communication with Marketing, Brand, Web and the rest of the team to get inputs and collaborate on the product plan as well as communicate and problem solve together in a fast-changing environment.
Your areas of responsibility include:
- Line planning: deliver a balanced range for our brand (direct-to-consumer and wholesale).
- Drive seasonal product strategy meetings to kick off seasonal critical path, creative, and design.
- Strategic and budget planning: style count, depth, pricing, colour and delivery flow. Lead sign-off meetings with co-founder / key stakeholders.
- Manage line projections on always-on styles to manage product lifecycles and seasonality and minimise out-of-stocks.
- Weekly reporting on product performance including best and worst sellers. Improving the weekly reports and analysis.
- Make regular ad-hoc strategic recommendations to the business to potentialise sales based on latest performance and ad-hoc analysis (always-on, repeat buys, colours etc).
- Collaborating closely with Head of Marketing and Head of Finance on reviewing forecasts on a weekly basis.
- Share product strategy with key stakeholders in Marketing, Web and other relevant teams and incorporate feedback into buys (e.g. high confidence in certain styles).
- Collaborate with Marketing and Web on an ongoing basis to understand what’s selling and why, “trends” we may be seeing, as well as acquisition ads potential our marketing team is anticipating.
- Seasonal teardowns.
- In collaboration with Finance, manage key KPI’s including gross margins, weeks cover, markdown % and terminal stock. Perform pricing analysis and suggest clever pricing strategies and manage markdowns in collaboration with cross-functional teams.
- In collaboration with the Wholesale Coordinator, set up our wholesale channel including product selections, sample process, stock delivery, as well as operational set-up, discounting and terms.
- Work closely with the Wholesale Coordinator to review sales and stock information so we can maximize revenue for the channel. Provide trading suggestions for wholesale customers.
- Monitor wholesale trade and control RTVs.
- In collaboration with other teams manage off-price, sample sales, outlets strategy.
- Evaluate and make recommendations on set up of WSSI and terminal stock reporting.
You will likely have the following skills and experience:
- You will have previously worked as a Merchandiser or Category Manager.
- You will have previously worked at a brand or (bonus) direct-to-consumer brand, likely in fashion, sportswear or related categories.
- Strong experience in e-commerce and ideally wholesale.
- Strategic thinker with strong vision.
- Initiator: not shy to initiate workstreams and facilitate strategic meetings.
- Commercial perspective and strong understanding of competitive landscape.
- Excellent analytical capabilities.
- Excellent attention to detail.
- Strong understanding of retail and apparel.
- Strong Microsoft Excel skills.
- You’re a team player who thrives in a fast-paced and fluid environment.
- At least 5+ years of successful relevant experience but preference for 7-10+ years.
- You’ll be based in London with 2-3 in-office days.
Merchandiser in London employer: ADAY
Aday is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for experienced Merchandisers looking to make a significant impact in the apparel industry. With a focus on employee growth and development, Aday offers unique opportunities to lead product strategy and drive business success while working closely with passionate teams in the vibrant city of London. The company values innovation and encourages its employees to push boundaries, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Merchandiser in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the apparel industry and let them know you're on the hunt for a Merchandiser role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get your portfolio ready! Showcase your previous merchandising successes, especially those that highlight your strategic thinking and collaboration with marketing. A strong portfolio can really set you apart during interviews.
✨Tip Number 3
Prepare for interviews by researching Aday's product lines and recent trends in the apparel market. Show us that you understand our brand and can contribute to our growth strategy right from the get-go!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're genuinely interested in being part of the Aday team.
We think you need these skills to ace Merchandiser in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Merchandiser role. Highlight your experience in apparel and direct-to-consumer strategies, as well as any relevant achievements that showcase your ability to drive product success.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about merchandising and how your skills align with Aday's mission. Don't forget to mention your collaborative spirit and strategic thinking!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your analytical capabilities. Share examples of how you've used data to inform product strategy or improve KPIs in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at ADAY
✨Know Your Numbers
As a Merchandiser, you'll need to be comfortable with data. Brush up on your analytical skills and be ready to discuss key performance indicators (KPIs) relevant to the role. Familiarise yourself with concepts like gross margins, markdown percentages, and stock levels, as these will likely come up in conversation.
✨Showcase Your Strategic Thinking
Prepare examples of how you've previously driven product strategy or managed line planning. Think about specific instances where your strategic decisions led to improved sales or better inventory management. This will demonstrate your ability to think critically and act decisively in a fast-paced environment.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share stories that highlight your communication skills and how you’ve successfully worked with marketing, finance, and design teams to achieve common goals.
✨Stay Ahead of Trends
Research current trends in the apparel industry, especially in direct-to-consumer brands. Be prepared to discuss how you would position Aday for growth based on market insights. Showing that you’re proactive about understanding the competitive landscape will set you apart from other candidates.
