At a Glance
- Tasks: Drive product strategy and manage line plans for Aday's apparel collections.
- Company: Join Aday, a forward-thinking brand focused on direct-to-consumer apparel.
- Benefits: Competitive salary, flexible working days, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Be part of a dynamic team shaping the future of fashion with innovative strategies.
- Qualifications: 5+ years in merchandising, preferably in fashion or direct-to-consumer brands.
The predicted salary is between 50000 - 65000 £ per year.
Aday is hiring for an experienced Merchandiser with experience in apparel (and ideally direct-to-consumer) to drive an A+ product strategy that will grow our top line and bottom line. You will be responsible for managing our line plans and projections and collaborating closely with Product and Marketing to maximize product success and ensure we have the right product at the right quantities and the right price at the right time.
You will drive product strategy to deliver an A+ product at the right time. You will lead strategic forecasts for new collections, repeats, colours and new categories. You will closely collaborate with Marketing on strategically positioning Aday for growth. You will own line and range planning to deliver a balanced range for our DTC and wholesale. You will own the product budget and decide on style depth, positioning, colour, pricing, and delivery flow. You will manage our line projections in close collaboration with our Finance Lead. You will manage and support the various stakeholders to deliver on our calendar working backwards from a delivery flow point of view. You will report to Aday’s co-founder and own key mission-critical business KPIs. You will work in close collaboration with Production and Design. You will facilitate regular communication with Marketing, Brand, Web and the rest of the team to get inputs and collaborate on the product plan as well as communicate and problem solve together in a fast-changing environment.
Your areas of responsibility include:
- Line planning: deliver a balanced range for our brand (direct-to-consumer and wholesale).
- Drive seasonal product strategy meetings to kick off seasonal critical path, creative, and design.
- Strategic and budget planning: style count, depth, pricing, colour and delivery flow. Lead sign-off meetings with co-founder / key stakeholders.
- Manage line projections on always-on styles to manage product lifecycles and seasonality and minimise out-of-stocks.
- Weekly reporting on product performance including best and worst sellers. Improving the weekly reports and analysis.
- Make regular ad-hoc strategic recommendations to the business to potentialise sales based on latest performance and ad-hoc analysis (always-on, repeat buys, colours etc).
- Collaborating closely with Head of Marketing and Head of Finance on reviewing forecasts on a weekly basis.
- Share product strategy with key stakeholders in Marketing, Web and other relevant teams and incorporate feedback into buys (e.g. high confidence in certain styles).
- Collaborate with Marketing and Web on an ongoing basis to understand what’s selling and why, “trends” we may be seeing, as well as acquisition ads potential our marketing team is anticipating.
- Seasonal teardowns.
- In collaboration with Finance, manage key KPI’s including gross margins, weeks cover, markdown % and terminal stock. Perform pricing analysis and suggest clever pricing strategies and manage markdowns in collaboration with cross-functional teams.
- In collaboration with the Wholesale Coordinator, set up our wholesale channel including product selections, sample process, stock delivery, as well as operational set-up, discounting and terms.
- Work closely with the Wholesale Coordinator to review sales and stock information so we can maximize revenue for the channel. Provide trading suggestions for wholesale customers.
- Monitor wholesale trade and control RTVs.
- In collaboration with other teams manage off-price, sample sales, outlets strategy.
- Evaluate and make recommendations on set up of WSSI and terminal stock reporting.
You will likely have the following skills and experience:
- You will have previously worked as a Merchandiser or Category Manager.
- You will have previously worked at a brand or (bonus) direct-to-consumer brand, likely in fashion, sportswear or related categories.
- Strong experience in e-commerce and ideally wholesale.
- Strategic thinker with strong vision.
- Initiator: not shy to initiate workstreams and facilitate strategic meetings.
- Commercial perspective and strong understanding of competitive landscape.
- Excellent analytical capabilities.
- Excellent attention to detail.
- Strong understanding of retail and apparel.
- Strong Microsoft Excel skills.
- You’re a team player who thrives in a fast-paced and fluid environment.
- At least 5+ years of successful relevant experience but preference for 7-10+ years.
- You’ll be based in London with 2-3 in-office days.
Merchandiser in London employer: ADAY
Aday is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for experienced Merchandisers looking to make a significant impact in the apparel industry. With a focus on employee growth and development, Aday offers unique opportunities to lead product strategy and drive business success while working closely with passionate teams in the vibrant city of London. The company values innovation and encourages its employees to push boundaries, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Merchandiser in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like ADAY!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including ADAY.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for ADAY.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at ADAY!
We think you need these skills to ace Merchandiser in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at ADAY.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to ADAY!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at ADAY. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at ADAY
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
